PC Range signs deal
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Adelaide distributor, PC Range develops and markets networking and peripheral technologies. It distributes Minitar brand of wireless networking hardware, as well as the Billion brand of broadband modem. The company had been selling these products through distribution and online resellers. However PC Range’s Managing Director Raaj Menon felt these products needed more exposure and a retail chain has a much larger presence.

Minitar wireless networking hardware
“People want to see the product in hand, and it is continually selling well through our traditional channels, Strathfield Group will increase our visibility so we will be able to sell increase the sale to a few more units a month.

Menon felt the Strathfield Group was a flexible retail chain and had established a good relationship with them through the Strathfield Group already carrying PC Range’s multi-format media player Zensonic.
The companies have been talking back and forth for many months however it wasn’t until Menon, met the purchasing guys from Strathfield Group at CEBIT and after having dinner with them that he agreed to sign a deal with them.

“The deal will see Strathfield Group carry the Minitar wireless access point and the Taiwanese Billion product. This will mean an increase in sales for us and for the users, they can go into a store and pick up a Billion modem and look and feel the product,” said Menon.