Retail War: Samsung OZ To Setup Store BESIDE Apple
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Samsung has just nabbed the lease for 450 George St – just one block away from arch rival Apple – according to reports.

Samsung ‘pop-up” Store in 379 George St, Sydney.

The Galaxy S III maker has penned a deal to take over the lease of 450 George Street (formally French Connection store) on Sydney main George St thoroughfare – just a stroll from Apple’s flagship Store further down the street on 367 George.

Samsung previously set up shop on 379-381 George St last year, while the iPhone 4S was being launched in a bid to create some hype of its own, as the cult Apple device hit OZ.

The blue pop up store even gave away Galaxy S II devices for $2  to first ten entrants daily, and the Korean giant was said to be very happy with the success of the Store among Sydney consumers.

The move into a gung-ho retail shop by Samsung was tipped by SmartHouse earlier this year.

The new lease for the retail store is believed to be managed by Westfield interal leasing dept, reports SMH.

And the store looks set to attract plenty of attention and footfall, located right next to Myer retail complex, Pitt St Westfield and Dick Smith located across the road.

Update: Samsung Australia have just confirmed to SmartHouse it ” is currently finalising some exciting retail plans for the Australian market and we look forward to making an announcement soon.”


However, the giant failed to make give any further details, although it is likely the Samsung Store would sell its newly launched Galaxy S III smartphone, Galaxy Tab 2 released in Oz just his week and showcase other products including Smart TVs, audio and its Music Hub service.

The move could upset other retailers including Jb Hi-Fi and Dick Smith already struggling to make a profit as well as the likes of Telstra and Optus both major sellers of Samsung mobile devices.

Read: Mad Tweets, Midnight Vigils: Samsung Pop-Up Shop ‘Going Off’