Samsung Makes Big Investment In People And New IT Products
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Just when Sony is announcing layoffs Samsung has gone on a major hiring spree in an effort to kick-start their fledgling information technology division which will also encompass commercial products for the Pro AV market.

Just when Sony is announcing layoffs Samsung has gone on a major hiring spree in an effort to kick-start their fledgling information technology division which will also encompass commercial products for the Pro AV market.

Under the new leadership of Phil Newton an industry veteran and former regional Vice President for Benq Samsung has put together a new team that includes former senior executives from Viewsonic and ASUS.

He has also identified new markets and in an interview with ChannelNews he has admitted that Samsung plans a major assault on the notebook and Netbook markets in mid 2009 as well as the projector market. He has also said that Samsung is ramping up their commercial products offerings spanning display and will take on Companies like Panasonic who have had a lot of success selling commercial screens into hotels, retail shopping centres and health and education departments.

“We are serious about re-establishing our presence in the IT and Pro AV markets” said Newton. Samsung has a brilliant range of products that are ideal for these markets. Overseas they are doing extremely well and there is no reason why they won’t do as well in Australia. Today Samsung is an extremely strong brand and we have excellent channel relationships that we can leverage moving forward. What I am doing right now is making sure that that we have the right products in place for the Australian market and that the pricing is right”.

“I believe that we can expand our commercial offerings into the Pro AV market where we are already witnessing a lot of success with distributors like Image Design Technology. We are also evaluating the commercial and domestic projector market as Samsung has across products across both”.

When asked why Samsung had failed in the IT market past Newton said “Resources and a lack of the right products at the right price. What Samsung has is some excellent people as well as products and this time round we are investing significantly in both resources, channel relationships and marketing and I am confident that we will very quickly become a key player”.  

Among the portfolio of products Samsung are set to roll into the Australian market are projectors, notebooks, printers, optical drives, netbooks, desktop PC’s as well as new commefcial display.