Samsung OZ Announce Major Marketing Restructure
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UPDATED: A major marketing restructure is tipped to be announced by Samsung later today that will see Lambro Skropidis take over all marketing roles in the Company under a centralised structure.

A major marketing restructure is tipped to be announced by Samsung later today that will see Lambro Skropidis take over all marketing roles in the Company under a centralised structure.

Mark Leathan the recently departed head of consumer electronics marketing will not be replaced.

The marketing restructure at Samsung comes as arch rival LG gets set to announce the appointmentv of a new marketing director to replace the dumped David Brand who was in charge of marketing when false marketing statements were made about LG appliances that is set to attract a multi million dollar Australian Competition and Consumer Commission fine.

In a statement issued later today, Samsung confirmed that Lambro Skropidis, the current Head of Marketing for the Corporate Marketing Division will take over the running of the newly formed marcomms and corporate marketing team which will include all marcomms marketing staff from each of Samsung’s product divisions across AV, Mobile, Home Appliances, IT and Digital Imaging.

Samsung said that the newly centralised marketing team will work collaboratively on growing Samsung’s brand in Australia.

“Our ambition to build the most iconic, leading and consumer loved brand is quite aggressive.  We want our brand to be transformed into this position over the next few years.  To do that, we believe we will need to approach our marketing activities in a different way.  Our aspiration from a marketing perspective is not only to be the best in the industry, but to be the best in class overall,” said Lambro Skropidis, Head of Marketing for Marcomms and Corporate Marketing, Samsung Electronics Australia.

 

“The formation of our new Marcomms and Corporate Marketing team will help drive our marketing communications to the next level and help stimulate consumer demand and trade support to deliver an ongoing leadership and growth position in the years to come.”

Samsung has increasingly become known for its world firsts in cutting edge innovation and excellence across multiple categories in consumer electronics. In 2010 Samsung was the first manufacturer to launch 3DTV in Australia; was the first to launch and create the new category of compact DSLR cameras with the debut of the Samsung NX10; and launched the smartphone that globally holds the Guinness Book of World Records for the fastest texting with the new Samsung Galaxy ‘s’ smartphone.

The structural change to the marketing team symbolically comes on the eve of the launch of the inaugural Samsung masterbrand TV campaign featuring Simon Baker as brand ambassador in Australia, which also brings all of Samsung’s product categories under one banner. Bringing the strengths of all of the Samsung marketing teams together under one lead marks a sign of things to come for this world-leading consumer electronics giant.