After spending millions of dollars building their brand in Australia Samsung is starting to reap the benefits with the Company outperforming the market in several categories including audio visual, telecommunications and appliances.
Overall sales from these categories are close to $1 Billion with the Company tipping that they will exceed this during the next 12 months.
In the AV market Samsung has grown 27% since May 2009, when the overall market has only grown 3% the Korean Company claims. Overall Samsung now has 20% of the total AV market.
According to GfK data, Samsung has achieved the highest level of combined value sales across its four biggest AV categories – flat panel TV, digital camera, portable media player and DVD/Blu-ray Player market – from May 2009 through April 2010.
Launched in November 1987 Samsung Australia struggled for several years because of poor management, and a lack of marketing investment.
Head of Corporate Marketing for Samsung, Lambro Skropidis, said “It’s exciting to see the Samsung brand enjoying so much consumer support. Our tracking data shows that consumer awareness and preference for our brand has been continuing to build from year to year. The ultimate expression of consumer support is seeing preference translate into higher levels of sales at the store level.”
Skropidis said that he is hoping to maintain this momentum in 2010 with the launch of its Full HD 3D TV sets.
Last month Samsung was the first to launch 3D TV’s in Australia as a result they have reaped the benefit of being first to market say retailers who also predict that they will be challenged hard in the second half of 32010 as brands like Sony, Panasonic, and LG launch their 3D TV’s.
This will be followed by low cost models from several Chinese brands. In the phone market Samsung is attempting to launch their own Bada OS up against Apple, Microsoft’s Windows and the surging Google Android which is set to gather momentum as several vendors roll out new Android based phones as well as Android based tablets.
Shortly Samsung Australia will launch a brand new Smartphone called the Galaxy S, based on the Android 2.2 operating system. The Company is hoping that it will challenge the Android market share held by HTC; Telstra is expected to range the phone.
The Galaxy S Android phone will incorporate the same processor as the iPhone 4/HD and iPad. The ARM Cortex A8 processor is currently built into the new AppleA4 which is delivering blistering speed for iPad users.
Globally, Samsung Electronics net profit has surged more than six-fold in the first quarter to a record high on strong demand and higher prices for memory chips as well as increased sales of mobile phones and flat screen televisions.
Samsung earned $3.59 billion in the three months ended March 31, the company said recently. The latest figure was an all-time high for the company.