Samsung appears set to shake up its strategy around mobile payment app Samsung Pay, potentially opening up the service to users of non-Samsung devices.
According to a report by Gadgets360, “the top Android smartphone seller has held internal talks within the company and with OEMs about bringing Samsung Pay to high-end smartphones of other companies”.
If true, it would mark a major expansion for the digital wallet service. Thus far, Samsung Pay is available in 19 countries, but only to users of select Samsung devices released from 2015 onwards. Overcoming this limitation could prove key in Samsung efforts to overtake Apple in the digital payments space.
Gadgets360 says that “Samsung also plans to bring support for full-fledged Pay on its mid-range smartphones”
According to marketing research firm Juniper, Samsung Pay had about 34 million customers as of earlier this year. This puts them behind Apple Pay, which boasts over 80 million customers, but ahead of Google’s Android Pay, which is estimated to have 24 million customers.
Close to 50 Australian banks and credit unions now offer support for Samsung Pay within Australia, including Australian Unity, Bank Australia, Bank of Sydney, Beyond Bank Australia, WAW Credit Union Co-Operative, Woolworths Employees’ Credit Union, QT Mutual BankWestpac, Citibank and American Express