Samsung Pulls Out Of Notebook Retail Market

Samsung has pulled the plugs on the retail notebook market after failing to get enough traction to make the exercise viable.

 Instead the Company will focus on the IT distribution market via resellers. A critical component of the decision was the high margin s being asked by mass market  resellers like OfficeWorks, Harvey Norman and Harris Technology.

SHN also believes that at least two other  major vendors are set to exit the retail notebook channel which earlier this year saw notebooks fall to as low as $799.00.

The move comes as Acer re enters Harvey Norman with a range of notebooks including an entry level model at sub $899.00.