Samsung Restructures Management After Record Sales
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Samsung Australia has increased its sales by more than 36 per cent for the first time ever, mostly due to favourable sales in the consumer electronics industry, leading the way for a restructured CE sales division, according to reports from the company’s Australian subsidiary.

Determined to trump 2007’s record sales report, the company has brought on a new director of sales, Michael Richardson, who will taken over from Mark Beard who has returned to a sales role as general manager of CE sales.

Through his promotion, Michael Richardson will now be responsible for the strategic direction of the CE sales and commercial sales business, according to Samsung.

He will also be responsible for strengthening and developing relationships with key CE customer stakeholders, says the company.

“Consumer demand for CE products will increase with major events like the 2008 Beijing Olympics so this new structure will allow us to have a greater focus on our distribution networks and key national accounts. Together, the Samsung CE Sales team is looking forward to reaching new business goals,” said Richardson.


Michael has over three years experience at Samsung and over 20 years industry experience.

Taking over from Michael Richardson, Mark Beard will be responsible for managing the national sales business including all state and national account managers, says Samsung.

He will also be responsible for managing and maintaining Samsung’s national retail customer portfolio.

“I am excited by the opportunity to lead our national CE sales team into a very prosperous 2008 with both a buoyant industry and an excellent product line-up. I am confident our extremely passionate sales team will show the great commitment necessary for delivering even stronger results this year,” said Richardson.

Richardson’s knowledge and understanding of both corporate and product sales and marketing is unique and highly advantageous for Samsung’s CE business, says the company.