NEW YORK – Samsung Electronics is making a major push to wrest the mantel from Apple’s iPhone followers, as it takes the wraps off its new Galaxy S4 – just a few blocks from Apple’s flagship store in New York – and broadcasting the event live in Times Square.
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Samsung’s challenge is to prove it can innovate as effectively as its US competitor. While Apple’s iPhone pioneered the market for touch-screen phones in 2007, Samsung became the smartphone leader worldwide more than a year ago, according to IDC. Apple still remains number one in the US, and many others countries.