Samsung Step Up SMB With Ex-Army Man
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Koreans mean business, appointing new Director for Enterprise and SMB


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In the newly created role, ex-army official Andre Obradovic will be responsible for driving Samsung’s solutions into the Enterprise and SMB sectors.

Former Cisco exec Obradovic has a strong technology, enterprise and government backround across operations, management, sales, partner and channel development.

He worked at Cisco for over 12 years in various sales and management roles, including being a Director on the Global Government Public Sector Board.

He also served in the Australian Army for 19 years in roles including Operations, Signal Tactics, and served overseas with the United Nations.

“Samsung is a technology innovator, not just in the consumer space but also providing exceptional enterprise-mobility, print, cloud and display solutions. We are also working closely with enterprise customers in providing transformational mobile solutions to help meet their demanding business needs,” said Craig Gledhill, Vice President, Regional Enterprise Business Samsung.

“Andre’s appointment and the resources that are being put in place signifies our commitment to grow our Enterprise and SMB solutions business in Australia. His strong leadership and knowledge of the Enterprise and SMB sectors will be valuable to Samsung”.

Samsung’s aim is to be a leading solutions provider for Enterprise and SMB in OZ, Obradovic also revealed  today.

“My goal is to build a customer centric team and work with our established partners to enhance our value proposition to our customers to make Samsung Australia a leading solutions provider for Enterprise and SMB in Australia”.

“Samsung is known for pushing the boundaries of innovation with technology that drives business outcomes for organisations in today’s challenging business environment,” said Obradovic .
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