Samsung electronics has announced a two-year partnership with Quiksilver, one of the world’s largest and most prestigious surfing brands.
The partnership kicks off with Samsung presenting the Quiksilver Pro surfing competition which starts today on Queensland’s Gold Coast. It is claimed that that over 30 000 spectators attend the event and the live webcast is viewed by over one million viewers worldwide.
One out of every ten people in Australia surf more than once a week. Samsung’s initiative to partner with Quiksilver is a strong leap towards attracting the alternative sporting market which becomes more popular each year. Samsung claims to have enjoyed healthy growth in the mobile phone and MP3 markets and it’s that with these areas that drive the need for a youth-oriented partnership such as Quiksilver.
Samsung’s general marketing manager Kurt Jovais said “Quiksilver has always been a brand that’s been synonymous with the surfing community and Samsung is proud to be joining forces to support the best of the world’s surfing talent. Samsung’s partnership with Quiksilver, in both a global and local context, is a great collaboration of two lifestyle brands focused on young-minded people and innovative products”.