Ryoji Chubachi the President of Sony Corporation and CEO of Sony’s Global Electronics Business has named the brands he fears most.
Speaking at a press conference in Sydney Australia prior to the unveiling of more than 100 new Sony products (See separate story) he said that in the TV market Panasonic and Samsung were the most feared Bravia competitors, in the portable audio market he fears Apple and in the digital camera market Canon.
He added “To achieve success up against these Companies we have to keep focusing on Sony’s strengths. We are making headway in several markets. In the LCD TV market we have had a lot of success with our Bravia brand and in the HD (High Definition) market we have HD offerings across TV, games systems with the new PS3 computing with the new Vaio notebook which comes with a BluRay Drive, content, camera’s and DVD players”
When asked about Blu Ray and the high cost of media he said “this is a problem. Due to small sales of drives there has been small volume stamping of media but as sales increase and the volume of media stamping increases prices will drop”.
Chubachi, who heads the electronics business, says TVs and portable music players are two products in which Sony must show it’s a winner. A book on Sony by
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