Unwired In Melbourne Push
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Unwired today confirmed it will expand its wireless broadband into Melbourne this year, but is still shy about providing an exact launch date.

The company confirmed only that it has “commenced its network build in parts of Melbourne” and that it will “announce more details closer to launch date”.

“Our focus is on achieving maximum growth for minimum cost so it makes sense to pool our efforts in one geographic location. As Australia’s second largest city, Melbourne is the obvious choice for us,” said Unwired CEO David Spence.

“Our research shows there is significant pent up demand for our service in Melbourne.  Not only from consumers wanting a fast, flexible and portable broadband service but also businesses who want the ability to roam between Sydney and Melbourne.”

Although currently using a proprietary technology, Unwired has the rights to the spectrum used for WiMax in metropolitan areas and has committed to rolling out a standards-based network.

To date, the company has attracted only 36,600 customers to its Sydney network, despite covering more than 3.5 million people in the greater Sydney region.

The company has large amounts of spectrum in the 2.3GHz and 3.5GHz Mobile WiMAX standard bands in Australia’s major population centres including Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Newcastle and Geelong.

Unwired offers fast portable broadband services via a portable modem and has only recently introduced a Wireless PC Card modem offering true mobility.

Last year Intel, a WiMax advocate, invested $37 million dollars in the company to help it fund its network roll-out.