In an effort to unseat Optus, Vodafone is set to spend up to $30 million during the next 12 months with the Company today confirming that they have axed One Barrack St in favour of Clemenger BBDO as their new advertising agency.
The victory for Clemenger BBDO follows a two way shoot out with Whybin TBWA who were advised last night that they had not been successful.
Leading advertising publication ADNews reported “We really pushed it right to the end, and thought we did really well,” said Paul Bradbury, managing director of Whybin TBWA.
The Vodafone pitch which had been going on for several months also included pitches from advertising agencies McCann Erickson Sydney, One Barrack St, Saatchi & Saatchi who withdrew before presenting their credentials said ADNews.
Vodafone’s Australian media account is currently held by Ikon.