Who Sells The Most Projectors?
0Overall Score

UPDATED: It’s unclear who is winning the battle for top spot in the local projector market, with Acer, BenQ and Panasonic all vying for the top spot honours.

Acer, according to the results of projector sales market share According to IT Market Insights – Quarterly Data Projectors Market Insight Report, Acer was the leading Australian projector brand in Q3 2005. Epson [2560 units], NEC [2586] and BenQ [2441] are all on 11 per cent. Acer scored 12 per cent with 2884 units.

However, for the whole year, BenQ is the number one projector vendor in Australia, according to the DTC Worldwide quarterly insight report results.

If you believe DTC Worldwide figures (and there’s no reason why you wouldn’t) BenQ has a market share of 11.5 per cent. That would mean the company has jumped four places in the DTC figures over the last year.

Philip Newton, Vice President BenQ Asia Pacific, says “Our aim in the projector market has always been to attain and maintain a leading position and we are extremely proud of our performance over the past year.”

Increasing sales in the Home Entertainment projector segment and strong growth in the Education market have significantly attributed to BenQ’s consistent growth in the projector market throughout 2005.

BenQ anticipate continued success in the Australian projector market and are forecasting further growth in 2006, with the intent to achieve an increased market share of 5% by the years end.

The IT Market Insights report shows a slightly different story in the home theatre segment, where Panasonic takes a commanding leaf with 40 per cent and Epson gets a 20 per cent share.

BenQ and Acer are both relative newcomers to the data projector world where the two are growing at 54 per cent (Acer) and 22 per cent (BenQ) Epson’s growth rate is around 19 per cent.

Globally, Epson’s PR agents point out, the DTC Worldwide figures show that while BenQ currently has the lead in Australia, it is Epson which as a commanding lead globally, with a market share across the broad that’s almost 1.5 times its nearest rival.