Woolies Catalogue Distribution Stays With Salmat
0Overall Score

Targeted customer communication solutions group, Salmat, says it will continue to provide catalogue distribution services to Woolworths in Australia and New Zealand for a further three years, until June 2014.

The company has been distributing Woolworth’s catalogues for over two decades, and continues to deliver a reliable uplift in sales and store traffic through its multichannel approach.

Catalogues represent a core marketing service for most of the major retailers in Australia, and as companies embrace the digital push, Salmat has kept ahead of the game delivering multichannel digital solutions including email, mobile and online through lasso.com.

Grant Harrod, Salmat’s Chief Executive Officer, said: “Our relationship with Woolworths spans over two decades and this decision is further proof that Salmat’s catalogue distribution model is the most robust and reliable network in Australia and New Zealand. Woolworths are a key strategic partner and I would like to thank them for continuing to put their trust in Salmat.”