Facebook founder and Chief Executive Mark Zuckerberg put an end to a pervasive rumour which would’ve left fervent Facebookers gutted.

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“We’re not going to build a phone,” Zuckerberg said during the company’s earnings call on Wednesday. “It’s not the right strategy for us to build one integrated system…Let’s say we sell 10 million units — that would be 1 percent of users. Who cares for us?”

Instead Zuckerberg intends on intimately integrating Facebook with the myriad of devices its existing users own.

“We have a billion people using our products, and we need to make Facebook really good across all the devices that they use.

“Rather than just building an app that’s a version of the functionality that you have today, I think making it so that we can just go deeper and deeper is going to be a big focus for us.”

Facebook’s mobile presence is becoming an increasingly important component for the company. The company announced 680 million people actively use Facebook on their mobiles, while revenue generated from mobile advertising accounted for 23%, up from 14% the quarter before.

Source CNet