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More PR Woes For Apple

More PR Woes For Apple

The recent launch of the iTunes web site may have been the final nail in the coffin of Apple PR Manager Debbie Kruger who has suddenly been replaced.

Apple is a Company dominated by one person Steve Jobs and doing a PR job is difficult job at the best of times. For example, executives of the Company other than Steve Jobs  can not be photographed and PR launches are controlled globally. 

At Apple the PR role is a constantly revolving door. Debbie Kruger, formerly PR manager at Apple Oz, has left the organisation after only a few months in the job (she joined in August). Her departure follows the equally abrupt exit of predecessors Martha Raupp, Myrna Van Pelt and Sue Sara.

Rob Small, Apple’s marketing manager, yesterday declined to elaborate on the reasons for Kruger’s departure, but said: “I can confirm that Debbie has departed.”

Meanwhile, John Marx, formerly of the Fleishmann-Hillard and Spectrum public relations organisations, has been given the job of public relations executive. Small says he has been at his post for two days. “I love having John here,” said Small. The pair previously worked together when Small was marketing manager at Dell Computer, and Spectrum held the Dell account.

The PR manager job vacated by Kruger remains open.

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