Home Office

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Acer’s Second Brand Strategy

Last year when it was muted that Acer would buy Packard Bell, Acer Australia got call after call from resellers wanting to stock the Packard Bell brand, according to Acer Australia Marketing Director Raymond Vardanega. Now that the company has purchased Gateway, there is every possibility that Acer could use the second brand to launch a series of products into the consumer and SMB market.
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How To Invent The Next Great Mouse

If you are totally bored with your mouse and keyboard and you have given up on the latest offerings from Logitech and Microsoft, help is at hand. Kensington, a US based mouse maker is doing what Nintendo did on Sony with their PS3 and Microsoft with their Xbox 360. They are coming up from behind and hoping like mad that consumers are turned on by a new look mouse.
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New Consumer Census Data Released

Australians are earning more money, 37% have broadband and the median household income in Australia last year was $1000 - $1199 per week, up from the 1996 median of $600 - $699. However, Australians are now less likely to own their own home outright and more of them are paying one off.