Marketing

The union representing Qantas Licenced Aircraft Engineers appear to have had a lapse in intelligence after they started peddling fear and untruths about the recent Qantas A 330 incident over Indonesia says Qantas.

UPDATED: A major marketing restructure is tipped to be announced by Samsung later today that will see Lambro Skropidis take over all marketing roles in the Company under a centralised structure.

Australian book chains Angus & Robertson and Borders have been placed into administration only hours after Borders in the USA was placed into Chapter 11. Neither company has a relationship other than a common name.

Telstra has now conceded that managers did tell its staffer behind the Fake Stephen Conroy blog that he had to stop.

Digital camera vendors who are struggling to grow sales in Australia must change their "one brand one policy" approach and start tailoring their product range to different retail groups, claims the general manager of Camera House, Australia's premier specialist camera chain.

Panasonic who in Australia have both Sony and Samsung worried because of their strong performance and high marketing spend are set to chase consumers who frequent social network sites with Company CEO Steve Rust claiming that the Company is learning how to "Twitter".

Australian research Company Nielsen, has launched a new mobile Internet audience measurement intelligence service which they are describing as a world first in online audience measurement methodology.