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Marketing


Fairfax Management Changes

Fairfax has stopped short of bringing its online and print mastheads together, but taken a step in that direction.

Archive, Marketing

LG Reports A Strong Result Profits And Revenue Up

LG Electronics, who claim that they are the #1 consumer electronics brand in Australia, have reported higher quarterly sales and profits due to strong mobile phone and flat-panel TV sales....

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COMMENT: Should JB Hi Fi Sell Or Stick It Out?

The 61% increase in revenue and the 70% increase in profits by JB Hi Fi bode well for the consumer electronic industry. It also sends a clear message that consumers...

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Retravision Doomed Say Vendors

Retravision is doomed say several CE Vendors with Narta the consumer electronics and appliance buying group for David Jones, JB Hi Fi, Bing Lee and several other leading retailers set...

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Myer Profits Increase 40% Expanded CE range

Department store group Myer who have cranked up their consumer electronic offerings of like to compete head on with the likes of Harvey Norman and JB Hi Fi have delivered...

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Clive Peeters CEO On Growth New Web Site & Expanded Marketing

Retailer Clive Peeters is out performing the market. They are also is set to crank up their catalogue marketing, roll out a major new online initiative and expand their service...

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Is The Writing On The Wall For The Age And The SMH?

Is the writing on the wall for Fairfax newspapers the Age and the Sydney Morning Herald after Bill Gates own Seattle morning newspaper decided this week to quit print for...

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Samsung On Fire In IT Market After Dud Start

After struggling for years in the IT market, Samsung Australia is now reaping the benefits of a major restructure, with the company now reaching revenues of $18.5 million dollars a...

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Judge Finds That Stores Online Deceived Customers

The Federal Court has found that an e-commerce marketing company that advertised products as being discounted when they had never been offered at the full price operated in a misleading...

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Apple Moves Into The Advertising Business

Apple is set to move into the advertising market up against organisations like the News Corporation who are currently going out of their way to deliver positive editorial coverage to...

Archive, Marketing