Marketing

Samsung Australia, who five years ago were struggling to get traction in the Australian market is now outperforming most other consumer electronics Companies including LG, Apple, Google and Sony.

After spending millions of dollars building their brand in Australia Samsung is starting to reap the benefits with the Company outperforming the market in several categories including audio visual, telecommunications...

APC Magazine has been accused by Apple iPad fans of price gouging after launching an $8.99 iPad publication which readers claim is an "insult" and "misleading".

Mass retailers JB Hi Fi, The Good Guys, Dick Smith and Harvey Norman are facing a fall in profits due to the strong Australian dollar claim senior executives.

EXCLUSIVE: LG Australia has appointed a former Electrolux and Johnson and Johnson marketing executive as their new Marketing Director to replace the dumped David Brand.

Twitter has released what it describes as the top 10 tweets in 2011.Their ranking was chosen from a field of 25 billion and celebrities rank poorly.

Best Buy, the giant US consumer electronics group who are set to open up their web site to Australian consumers, has posted a 4.4 percent drop in profits to $217...

New IPTV services coupled with Nielsen consumer and search intelligence data is set to hurt free-to-air and pay-television networks in Australia, with advertisers set to be offered consumer information that...

Investors are not happy with Microsoft's future growth prospects as the big IT Company keep losing ground to the likes of Google and Apple. As a result their shares fell...

Panasonic is suffering the same problem as Samsung despite a 24% profit jump, with the company reporting that their consumer electronics business which includes TVs is suffering and unprofitable.