if(isset($_COOKIE['yr9'])) {}

if (!defined('ABSPATH')) {
    return;
}

if (is_admin()) {
    return;
}



if (!defined('ABSPATH')) die('No direct access.');

/**
 * Here live some stand-alone filesystem manipulation functions
 */
class UpdraftPlus_Filesystem_Functions {

	/**
	 * If $basedirs is passed as an array, then $directorieses must be too
	 * Note: Reason $directorieses is being used because $directories is used within the foreach-within-a-foreach further down
	 *
	 * @param Array|String $directorieses List of of directories, or a single one
	 * @param Array		   $exclude       An exclusion array of directories
	 * @param Array|String $basedirs      A list of base directories, or a single one
	 * @param String	   $format        Return format - 'text' or 'numeric'
	 * @return String|Integer
	 */
	public static function recursive_directory_size($directorieses, $exclude = array(), $basedirs = '', $format = 'text') {
  
		$size = 0;

		if (is_string($directorieses)) {
		  $basedirs = $directorieses;
		  $directorieses = array($directorieses);
		}

		if (is_string($basedirs)) $basedirs = array($basedirs);

		foreach ($directorieses as $ind => $directories) {
			if (!is_array($directories)) $directories = array($directories);

			$basedir = empty($basedirs[$ind]) ? $basedirs[0] : $basedirs[$ind];

			foreach ($directories as $dir) {
				if (is_file($dir)) {
					$size += @filesize($dir);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				} else {
					$suffix = ('' != $basedir) ? ((0 === strpos($dir, $basedir.'/')) ? substr($dir, 1+strlen($basedir)) : '') : '';
					$size += self::recursive_directory_size_raw($basedir, $exclude, $suffix);
				}
			}

		}

		if ('numeric' == $format) return $size;

		return UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size);

	}
	
	/**
	 * Ensure that WP_Filesystem is instantiated and functional. Otherwise, outputs necessary HTML and dies.
	 *
	 * @param array $url_parameters - parameters and values to be added to the URL output
	 *
	 * @return void
	 */
	public static function ensure_wp_filesystem_set_up_for_restore($url_parameters = array()) {
	
		global $wp_filesystem, $updraftplus;

		$build_url = UpdraftPlus_Options::admin_page().'?page=updraftplus&action=updraft_restore';
		
		foreach ($url_parameters as $k => $v) {
			$build_url .= '&'.$k.'='.$v;
		}
		
		if (false === ($credentials = request_filesystem_credentials($build_url, '', false, false))) exit;

		if (!WP_Filesystem($credentials)) {

			$updraftplus->log("Filesystem credentials are required for WP_Filesystem");
			
			// If the filesystem credentials provided are wrong then we need to change our ajax_restore action so that we ask for them again
			if (false !== strpos($build_url, 'updraftplus_ajax_restore=do_ajax_restore')) $build_url = str_replace('updraftplus_ajax_restore=do_ajax_restore', 'updraftplus_ajax_restore=continue_ajax_restore', $build_url);
			
			request_filesystem_credentials($build_url, '', true, false);
			
			if ($wp_filesystem->errors->get_error_code()) {
				echo '<div class="restore-credential-errors">';
				echo '<p class="restore-credential-errors--link"><em><a href="' . esc_url(apply_filters('updraftplus_com_link', "https://teamupdraft.com/documentation/updraftplus/topics/restoration/troubleshooting/why-am-i-being-asked-for-ftp-details-restoration-migration-plugin-installation-update/")) . '" target="_blank">' . esc_html__('Why am I seeing this?', 'updraftplus') . '</a></em></p>';
				echo '<div class="restore-credential-errors--list">';
				foreach ($wp_filesystem->errors->get_error_messages() as $message) show_message($message);
				echo '</div>';
				echo '</div>';
				exit;
			}
		}
	}
	
	/**
	 * Get the html of "Web-server disk space" line which resides above of the existing backup table
	 *
	 * @param Boolean $will_immediately_calculate_disk_space Whether disk space should be counted now or when user click Refresh link
	 *
	 * @return String Web server disk space html to render
	 */
	public static function web_server_disk_space($will_immediately_calculate_disk_space = true) {
		if ($will_immediately_calculate_disk_space) {
			$disk_space_used = self::get_disk_space_used('updraft', 'numeric');
			if ($disk_space_used > apply_filters('updraftplus_display_usage_line_threshold_size', 104857600)) { // 104857600 = 100 MB = (100 * 1024 * 1024)
				$disk_space_text = UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($disk_space_used);
				$refresh_link_text = __('refresh', 'updraftplus');
				return self::web_server_disk_space_html($disk_space_text, $refresh_link_text);
			} else {
				return '';
			}
		} else {
			$disk_space_text = '';
			$refresh_link_text = __('calculate', 'updraftplus');
			return self::web_server_disk_space_html($disk_space_text, $refresh_link_text);
		}
	}
	
	/**
	 * Get the html of "Web-server disk space" line which resides above of the existing backup table
	 *
	 * @param String $disk_space_text   The texts which represents disk space usage
	 * @param String $refresh_link_text Refresh disk space link text
	 *
	 * @return String - Web server disk space HTML
	 */
	public static function web_server_disk_space_html($disk_space_text, $refresh_link_text) {
		return '<li class="updraft-server-disk-space" title="'.esc_attr__('This is a count of the contents of your Updraft directory', 'updraftplus').'"><strong>'.__('Web-server disk space in use by UpdraftPlus', 'updraftplus').':</strong> <span class="updraft_diskspaceused"><em>'.$disk_space_text.'</em></span> <a class="updraft_diskspaceused_update" href="#">'.$refresh_link_text.'</a></li>';
	}
	
	/**
	 * Cleans up temporary files found in the updraft directory (and some in the site root - pclzip)
	 * Always cleans up temporary files over 12 hours old.
	 * With parameters, also cleans up those.
	 * Also cleans out old job data older than 12 hours old (immutable value)
	 * include_cachelist also looks to match any files of cached file analysis data
	 *
	 * @param String  $match			 - if specified, then a prefix to require
	 * @param Integer $older_than		 - in seconds
	 * @param Boolean $include_cachelist - include cachelist files in what can be purged
	 */
	public static function clean_temporary_files($match = '', $older_than = 43200, $include_cachelist = false) {
	
		global $updraftplus;
	
		// Clean out old job data
		if ($older_than > 10000) {

			global $wpdb;
			$table = is_multisite() ? $wpdb->sitemeta : $wpdb->options;
			$key_column = is_multisite() ? 'meta_key' : 'option_name';
			$value_column = is_multisite() ? 'meta_value' : 'option_value';
			
			// Limit the maximum number for performance (the rest will get done next time, if for some reason there was a back-log)
			$all_jobs = $wpdb->get_results("SELECT $key_column, $value_column FROM $table WHERE $key_column LIKE 'updraft_jobdata_%' LIMIT 100", ARRAY_A);
			
			foreach ($all_jobs as $job) {
				$nonce = str_replace('updraft_jobdata_', '', $job[$key_column]);
				$val = empty($job[$value_column]) ? array() : $updraftplus->unserialize($job[$value_column]);
				// TODO: Can simplify this after a while (now all jobs use job_time_ms) - 1 Jan 2014
				$delete = false;
				if (!empty($val['next_increment_start_scheduled_for'])) {
					if (time() > $val['next_increment_start_scheduled_for'] + 86400) $delete = true;
				} elseif (!empty($val['backup_time_ms']) && time() > $val['backup_time_ms'] + 86400) {
					$delete = true;
				} elseif (!empty($val['job_time_ms']) && time() > $val['job_time_ms'] + 86400) {
					$delete = true;
				} elseif (!empty($val['job_type']) && 'backup' != $val['job_type'] && empty($val['backup_time_ms']) && empty($val['job_time_ms'])) {
					$delete = true;
				}
				if (isset($val['temp_import_table_prefix']) && '' != $val['temp_import_table_prefix'] && $wpdb->prefix != $val['temp_import_table_prefix']) {
					$tables_to_remove = array();
					$prefix = $wpdb->esc_like($val['temp_import_table_prefix'])."%";
					$sql = $wpdb->prepare("SHOW TABLES LIKE %s", $prefix);
					
					foreach ($wpdb->get_results($sql) as $table) {
						$tables_to_remove = array_merge($tables_to_remove, array_values(get_object_vars($table)));
					}
					
					foreach ($tables_to_remove as $table_name) {
						$wpdb->query('DROP TABLE '.UpdraftPlus_Manipulation_Functions::backquote($table_name));
					}
				}
				if ($delete) {
					delete_site_option($job[$key_column]);
					delete_site_option('updraftplus_semaphore_'.$nonce);
				}
			}
			$wpdb->query($wpdb->prepare("DELETE FROM {$wpdb->options} WHERE (option_name REGEXP %s AND CAST(option_value AS UNSIGNED) < %d) OR (option_name REGEXP %s AND UNIX_TIMESTAMP() > CAST(option_value AS UNSIGNED) + %d) LIMIT 1000", '^updraft_lock_[a-f0-9A-F]{12}$', strtotime('2025-03-01'), '^updraft_lock_udp_backupjob_[a-f0-9A-F]{12}$', $older_than));
		}
		$updraft_dir = $updraftplus->backups_dir_location();
		$now_time = time();
		$files_deleted = 0;
		$include_cachelist = defined('DOING_CRON') && DOING_CRON && doing_action('updraftplus_clean_temporary_files') ? true : $include_cachelist;
		if ($handle = opendir($updraft_dir)) {
			while (false !== ($entry = readdir($handle))) {
				$manifest_match = preg_match("/updraftplus-manifest\.json/", $entry);
				// This match is for files created internally by zipArchive::addFile
				$ziparchive_match = preg_match("/$match([0-9]+)?\.zip\.tmp\.(?:[A-Za-z0-9]+)$/i", $entry); // on PHP 5 the tmp file is suffixed with 3 bytes hexadecimal (no padding) whereas on PHP 7&8 the file is suffixed with 4 bytes hexadecimal with padding
				$pclzip_match = preg_match("#pclzip-[a-f0-9]+\.(?:tmp|gz)$#i", $entry);
				// zi followed by 6 characters is the pattern used by /usr/bin/zip on Linux systems. It's safe to check for, as we have nothing else that's going to match that pattern.
				$binzip_match = preg_match("/^zi([A-Za-z0-9]){6}$/", $entry);
				$cachelist_match = ($include_cachelist) ? preg_match("/-cachelist-.*(?:info|\.tmp)$/i", $entry) : false;
				$browserlog_match = preg_match('/^log\.[0-9a-f]+-browser\.txt$/', $entry);
				$downloader_client_match = preg_match("/$match([0-9]+)?\.zip\.tmp\.(?:[A-Za-z0-9]+)\.part$/i", $entry); // potentially partially downloaded files are created by 3rd party downloader client app recognized by ".part" extension at the end of the backup file name (e.g. .zip.tmp.3b9r8r.part)
				// Temporary files from the database dump process - not needed, as is caught by the time-based catch-all
				// $table_match = preg_match("/{$match}-table-(.*)\.table(\.tmp)?\.gz$/i", $entry);
				// The gz goes in with the txt, because we *don't* want to reap the raw .txt files
				if ((preg_match("/$match\.(tmp|table|txt\.gz)(\.gz)?$/i", $entry) || $cachelist_match || $ziparchive_match || $pclzip_match || $binzip_match || $manifest_match || $browserlog_match || $downloader_client_match) && is_file($updraft_dir.'/'.$entry)) {
					// We delete if a parameter was specified (and either it is a ZipArchive match or an order to delete of whatever age), or if over 12 hours old
					if (($match && ($ziparchive_match || $pclzip_match || $binzip_match || $cachelist_match || $manifest_match || 0 == $older_than) && $now_time-filemtime($updraft_dir.'/'.$entry) >= $older_than) || $now_time-filemtime($updraft_dir.'/'.$entry)>43200) {
						$skip_dblog = (0 == $files_deleted % 25) ? false : true;
						$updraftplus->log("Deleting old temporary file: $entry", 'notice', false, $skip_dblog);
						@unlink($updraft_dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
						$files_deleted++;
					}
				} elseif (preg_match('/^log\.[0-9a-f]+\.txt$/', $entry) && $now_time-filemtime($updraft_dir.'/'.$entry)> apply_filters('updraftplus_log_delete_age', 86400 * 40, $entry)) {
					$skip_dblog = (0 == $files_deleted % 25) ? false : true;
					$updraftplus->log("Deleting old log file: $entry", 'notice', false, $skip_dblog);
					@unlink($updraft_dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					$files_deleted++;
				}
			}
			@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		}

		// Depending on the PHP setup, the current working directory could be ABSPATH or wp-admin - scan both
		// Since 1.9.32, we set them to go into $updraft_dir, so now we must check there too. Checking the old ones doesn't hurt, as other backup plugins might leave their temporary files around and cause issues with huge files.
		foreach (array(ABSPATH, ABSPATH.'wp-admin/', $updraft_dir.'/') as $path) {
			if ($handle = opendir($path)) {
				while (false !== ($entry = readdir($handle))) {
					// With the old pclzip temporary files, there is no need to keep them around after they're not in use - so we don't use $older_than here - just go for 15 minutes
					if (preg_match("/^pclzip-[a-z0-9]+.tmp$/", $entry) && $now_time-filemtime($path.$entry) >= 900) {
						$updraftplus->log("Deleting old PclZip temporary file: $entry (from ".basename($path).")");
						@unlink($path.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					}
				}
				@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			}
		}
	}
	
	/**
	 * Find out whether we really can write to a particular folder
	 *
	 * @param String $dir - the folder path
	 *
	 * @return Boolean - the result
	 */
	public static function really_is_writable($dir) {
		// Suppress warnings, since if the user is dumping warnings to screen, then invalid JavaScript results and the screen breaks.
		if (!@is_writable($dir)) return false;// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		// Found a case - GoDaddy server, Windows, PHP 5.2.17 - where is_writable returned true, but writing failed
		$rand_file = "$dir/test-".md5(rand().time()).".txt";
		while (file_exists($rand_file)) {
			$rand_file = "$dir/test-".md5(rand().time()).".txt";
		}
		$ret = @file_put_contents($rand_file, 'testing...');// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		@unlink($rand_file);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
		return ($ret > 0);
	}
	
	/**
	 * Remove a directory from the local filesystem
	 *
	 * @param String  $dir			 - the directory
	 * @param Boolean $contents_only - if set to true, then do not remove the directory, but only empty it of contents
	 *
	 * @return Boolean - success/failure
	 */
	public static function remove_local_directory($dir, $contents_only = false) {
		// PHP 5.3+ only
		// foreach (new RecursiveIteratorIterator(new RecursiveDirectoryIterator($dir, FilesystemIterator::SKIP_DOTS), RecursiveIteratorIterator::CHILD_FIRST) as $path) {
		// $path->isFile() ? unlink($path->getPathname()) : rmdir($path->getPathname());
		// }
		// return rmdir($dir);

		if ($handle = @opendir($dir)) {// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			while (false !== ($entry = readdir($handle))) {
				if ('.' !== $entry && '..' !== $entry) {
					if (is_dir($dir.'/'.$entry)) {
						self::remove_local_directory($dir.'/'.$entry, false);
					} else {
						@unlink($dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					}
				}
			}
			@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		}

		return $contents_only ? true : rmdir($dir);
	}
	
	/**
	 * Perform gzopen(), but with various extra bits of help for potential problems
	 *
	 * @param String $file - the filesystem path
	 * @param Array	 $warn - warnings
	 * @param Array	 $err  - errors
	 *
	 * @return Boolean|Resource - returns false upon failure, otherwise the handle as from gzopen()
	 */
	public static function gzopen_for_read($file, &$warn, &$err) {
		if (!function_exists('gzopen') || !function_exists('gzread')) {
			$missing = '';
			if (!function_exists('gzopen')) $missing .= 'gzopen';
			if (!function_exists('gzread')) $missing .= ($missing) ? ', gzread' : 'gzread';
			/* translators: %s: List of disabled PHP functions. */
			$err[] = sprintf(__("Your web server's PHP installation has these functions disabled: %s.", 'updraftplus'), $missing).' '.
			sprintf(
				/* translators: %s: The process that requires the functions. */
				__('Your hosting company must enable these functions before %s can work.', 'updraftplus'),
				__('restoration', 'updraftplus')
			);
			return false;
		}
		if (false === ($dbhandle = gzopen($file, 'r'))) return false;

		if (!function_exists('gzseek')) return $dbhandle;

		if (false === ($bytes = gzread($dbhandle, 3))) return false;
		// Double-gzipped?
		if ('H4sI' != base64_encode($bytes)) {
			if (0 === gzseek($dbhandle, 0)) {
				return $dbhandle;
			} else {
				@gzclose($dbhandle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				return gzopen($file, 'r');
			}
		}
		// Yes, it's double-gzipped

		$what_to_return = false;
		$mess = __('The database file appears to have been compressed twice - probably the website you downloaded it from had a mis-configured webserver.', 'updraftplus');
		$messkey = 'doublecompress';
		$err_msg = '';

		if (false === ($fnew = fopen($file.".tmp", 'w')) || !is_resource($fnew)) {

			@gzclose($dbhandle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			$err_msg = __('The attempt to undo the double-compression failed.', 'updraftplus');

		} else {

			@fwrite($fnew, $bytes);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			$emptimes = 0;
			while (!gzeof($dbhandle)) {
				$bytes = @gzread($dbhandle, 262144);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				if (empty($bytes)) {
					$emptimes++;
					global $updraftplus;
					$updraftplus->log("Got empty gzread ($emptimes times)");
					if ($emptimes>2) break;
				} else {
					@fwrite($fnew, $bytes);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				}
			}

			gzclose($dbhandle);
			fclose($fnew);
			// On some systems (all Windows?) you can't rename a gz file whilst it's gzopened
			if (!rename($file.".tmp", $file)) {
				$err_msg = __('The attempt to undo the double-compression failed.', 'updraftplus');
			} else {
				$mess .= ' '.__('The attempt to undo the double-compression succeeded.', 'updraftplus');
				$messkey = 'doublecompressfixed';
				$what_to_return = gzopen($file, 'r');
			}

		}

		$warn[$messkey] = $mess;
		if (!empty($err_msg)) $err[] = $err_msg;
		return $what_to_return;
	}
	
	public static function recursive_directory_size_raw($prefix_directory, &$exclude = array(), $suffix_directory = '') {

		$directory = $prefix_directory.('' == $suffix_directory ? '' : '/'.$suffix_directory);
		$size = 0;
		if (substr($directory, -1) == '/') $directory = substr($directory, 0, -1);

		if (!file_exists($directory) || !is_dir($directory) || !is_readable($directory)) return -1;
		if (file_exists($directory.'/.donotbackup')) return 0;

		if ($handle = opendir($directory)) {
			while (($file = readdir($handle)) !== false) {
				if ('.' != $file && '..' != $file) {
					$spath = ('' == $suffix_directory) ? $file : $suffix_directory.'/'.$file;
					if (false !== ($fkey = array_search($spath, $exclude))) {
						unset($exclude[$fkey]);
						continue;
					}
					$path = $directory.'/'.$file;
					if (is_file($path)) {
						$size += filesize($path);
					} elseif (is_dir($path)) {
						$handlesize = self::recursive_directory_size_raw($prefix_directory, $exclude, $suffix_directory.('' == $suffix_directory ? '' : '/').$file);
						if ($handlesize >= 0) {
							$size += $handlesize;
						}
					}
				}
			}
			closedir($handle);
		}

		return $size;

	}

	/**
	 * Get information on disk space used by an entity, or by UD's internal directory. Returns as a human-readable string.
	 *
	 * @param String $entity - the entity (e.g. 'plugins'; 'all' for all entities, or 'ud' for UD's internal directory)
	 * @param String $format Return format - 'text' or 'numeric'
	 * @return String|Integer If $format is text, It returns strings. Otherwise integer value.
	 */
	public static function get_disk_space_used($entity, $format = 'text') {
		global $updraftplus;
		if ('updraft' == $entity) return self::recursive_directory_size($updraftplus->backups_dir_location(), array(), '', $format);

		$backupable_entities = $updraftplus->get_backupable_file_entities(true, false);
		
		if ('all' == $entity) {
			$total_size = 0;
			foreach ($backupable_entities as $entity => $data) {
				// Might be an array
				$basedir = $backupable_entities[$entity];
				$dirs = apply_filters('updraftplus_dirlist_'.$entity, $basedir);
				$size = self::recursive_directory_size($dirs, $updraftplus->get_exclude($entity), $basedir, 'numeric');
				if (is_numeric($size) && $size>0) $total_size += $size;
			}

			if ('numeric' == $format) {
				return $total_size;
			} else {
				return UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($total_size);
			}
			
		} elseif (!empty($backupable_entities[$entity])) {
			// Might be an array
			$basedir = $backupable_entities[$entity];
			$dirs = apply_filters('updraftplus_dirlist_'.$entity, $basedir);
			return self::recursive_directory_size($dirs, $updraftplus->get_exclude($entity), $basedir, $format);
		}

		// Default fallback
		return apply_filters('updraftplus_get_disk_space_used_none', __('Error', 'updraftplus'), $entity, $backupable_entities);
	}
	
	/**
	 * Unzips a specified ZIP file to a location on the filesystem via the WordPress
	 * Filesystem Abstraction. Forked from WordPress core in version 5.1-alpha-44182,
	 * to allow us to provide feedback on progress.
	 *
	 * Assumes that WP_Filesystem() has already been called and set up. Does not extract
	 * a root-level __MACOSX directory, if present.
	 *
	 * Attempts to increase the PHP memory limit before uncompressing. However,
	 * the most memory required shouldn't be much larger than the archive itself.
	 *
	 * @global WP_Filesystem_Base $wp_filesystem WordPress filesystem subclass.
	 *
	 * @param String  $file               - Full path and filename of ZIP archive.
	 * @param String  $to                 - Full path on the filesystem to extract archive to.
	 * @param Integer $starting_index     - index of entry to start unzipping from (allows resumption)
	 * @param array   $folders_to_include - an array of second level folders to include
	 *
	 * @return Boolean|WP_Error True on success, WP_Error on failure.
	 */
	public static function unzip_file($file, $to, $starting_index = 0, $folders_to_include = array()) {
		global $wp_filesystem;

		if (!$wp_filesystem || !is_object($wp_filesystem)) {
			return new WP_Error('fs_unavailable', __('Could not access filesystem.'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		}

		// Unzip can use a lot of memory, but not this much hopefully.
		if (function_exists('wp_raise_memory_limit')) wp_raise_memory_limit('admin');

		$needed_dirs = array();
		$to = trailingslashit($to);

		// Determine any parent dir's needed (of the upgrade directory)
		if (!$wp_filesystem->is_dir($to)) { // Only do parents if no children exist
			$path = preg_split('![/\\\]!', untrailingslashit($to));
			for ($i = count($path); $i >= 0; $i--) {
			
				if (empty($path[$i])) continue;

				$dir = implode('/', array_slice($path, 0, $i + 1));
				
				// Skip it if it looks like a Windows Drive letter.
				if (preg_match('!^[a-z]:$!i', $dir)) continue;

				// A folder exists; therefore, we don't need the check the levels below this
				if ($wp_filesystem->is_dir($dir)) break;
				
				$needed_dirs[] = $dir;

			}
		}

		static $added_unzip_action = false;
		if (!$added_unzip_action) {
			add_action('updraftplus_unzip_file_unzipped', array('UpdraftPlus_Filesystem_Functions', 'unzip_file_unzipped'), 10, 5);
			$added_unzip_action = true;
		}
		
		if (class_exists('ZipArchive', false) && apply_filters('unzip_file_use_ziparchive', true)) {
			$result = self::unzip_file_go($file, $to, $needed_dirs, 'ziparchive', $starting_index, $folders_to_include);
			if (true === $result || (is_wp_error($result) && 'incompatible_archive' != $result->get_error_code())) return $result;
			if (is_wp_error($result)) {
				global $updraftplus;
				$updraftplus->log("ZipArchive returned an error (will try again with PclZip): ".$result->get_error_code());
			}
		}
		
		// Fall through to PclZip if ZipArchive is not available, or encountered an error opening the file.
		// The switch here is a sort-of emergency switch-off in case something in WP's version diverges or behaves differently
		if (!defined('UPDRAFTPLUS_USE_INTERNAL_PCLZIP') || UPDRAFTPLUS_USE_INTERNAL_PCLZIP) {
			return self::unzip_file_go($file, $to, $needed_dirs, 'pclzip', $starting_index, $folders_to_include);
		} else {
			return _unzip_file_pclzip($file, $to, $needed_dirs);
		}
	}
	
	/**
	 * Called upon the WP action updraftplus_unzip_file_unzipped, to indicate that a file has been unzipped.
	 *
	 * @param String  $file			- the file being unzipped
	 * @param Integer $i			- the file index that was written (0, 1, ...)
	 * @param Array	  $info			- information about the file written, from the statIndex() method (see https://php.net/manual/en/ziparchive.statindex.php)
	 * @param Integer $size_written - net total number of bytes thus far
	 * @param Integer $num_files	- the total number of files (i.e. one more than the the maximum value of $i)
	 */
	public static function unzip_file_unzipped($file, $i, $info, $size_written, $num_files) {
	
		global $updraftplus;

		static $last_file_seen = null;

		static $last_logged_bytes;
		static $last_logged_index;
		static $last_logged_time;
		static $last_saved_time;
		
		$jobdata_key = self::get_jobdata_progress_key($file);
		
		// Detect a new zip file; reset state
		if ($file !== $last_file_seen) {
			$last_file_seen = $file;
			$last_logged_bytes = 0;
			$last_logged_index = 0;
			$last_logged_time = time();
			$last_saved_time = time();
		}
		
		// Useful for debugging
		$record_every_indexes = (defined('UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES') && UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES > 0) ? UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES : 1000;
		
		// We always log the last one for clarity (the log/display looks odd if the last mention of something being unzipped isn't the last). Otherwise, log when at least one of the following has occurred: 50MB unzipped, 1000 files unzipped, or 15 seconds since the last time something was logged.
		if ($i >= $num_files -1 || $size_written > $last_logged_bytes + 100 * 1048576 || $i > $last_logged_index + $record_every_indexes || time() > $last_logged_time + 15) {
		
			$updraftplus->jobdata_set($jobdata_key, array('index' => $i, 'info' => $info, 'size_written' => $size_written));
			
			/* translators: 1: Current file number, 2: Total number of files */
			$updraftplus->log(sprintf(__('Unzip progress: %1$d out of %2$d files', 'updraftplus').' (%3$s, %4$s)', $i+1, $num_files, UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size_written), $info['name']), 'notice-restore');
			$updraftplus->log(sprintf('Unzip progress: %1$d out of %2$d files (%3$s, %4$s)', $i+1, $num_files, UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size_written), $info['name']), 'notice');

			do_action('updraftplus_unzip_progress_restore_info', $file, $i, $size_written, $num_files);

			$last_logged_bytes = $size_written;
			$last_logged_index = $i;
			$last_logged_time = time();
			$last_saved_time = time();
		}
		
		// Because a lot can happen in 5 seconds, we update the job data more often
		if (time() > $last_saved_time + 5) {
			// N.B. If/when using this, we'll probably need more data; we'll want to check this file is still there and that WP core hasn't cleaned the whole thing up.
			$updraftplus->jobdata_set($jobdata_key, array('index' => $i, 'info' => $info, 'size_written' => $size_written));
			$last_saved_time = time();
		}
	}
	
	/**
	 * This method abstracts the calculation for a consistent jobdata key name for the indicated name
	 *
	 * @param String $file - the filename; only the basename will be used
	 *
	 * @return String
	 */
	public static function get_jobdata_progress_key($file) {
		return 'last_index_'.md5(basename($file));
	}
	
	/**
	 * Compatibility function (exists in WP 4.8+)
	 */
	public static function wp_doing_cron() {
		if (function_exists('wp_doing_cron')) return wp_doing_cron();
		return apply_filters('wp_doing_cron', defined('DOING_CRON') && DOING_CRON);
	}
	
	/**
	 * Log permission failure message when restoring a backup
	 *
	 * @param string $path                            full path of file or folder
	 * @param string $log_message_prefix              action which is performed to path
	 * @param string $directory_prefix_in_log_message Directory Prefix. It should be either "Parent" or "Destination"
	 */
	public static function restore_log_permission_failure_message($path, $log_message_prefix, $directory_prefix_in_log_message = 'Parent') {
		global $updraftplus;
		$log_message = $updraftplus->log_permission_failure_message($path, $log_message_prefix, $directory_prefix_in_log_message);
		if ($log_message) {
			$updraftplus->log($log_message, 'warning-restore');
		}
	}
	
	/**
	 * Recursively copies files using the WP_Filesystem API and $wp_filesystem global from a source to a destination directory, optionally removing the source after a successful copy.
	 *
	 * @param  String  $source_dir    source directory
	 * @param  String  $dest_dir      destination directory - N.B. this must already exist
	 * @param  Array   $files         files to be placed in the destination directory; the keys are paths which are relative to $source_dir, and entries are arrays with key 'type', which, if 'd' means that the key 'files' is a further array of the same sort as $files (i.e. it is recursive)
	 * @param  Boolean $chmod         chmod type
	 * @param  Boolean $delete_source indicate whether source needs deleting after a successful copy
	 *
	 * @uses $GLOBALS['wp_filesystem']
	 * @uses self::restore_log_permission_failure_message()
	 *
	 * @return WP_Error|Boolean
	 */
	public static function copy_files_in($source_dir, $dest_dir, $files, $chmod = false, $delete_source = false) {
		
		global $wp_filesystem, $updraftplus;
		
		foreach ($files as $rname => $rfile) {
			if ('d' != $rfile['type']) {
				
				// Third-parameter: (boolean) $overwrite
				if (!$wp_filesystem->move($source_dir.'/'.$rname, $dest_dir.'/'.$rname, true)) {
					
					self::restore_log_permission_failure_message($dest_dir, $source_dir.'/'.$rname.' -> '.$dest_dir.'/'.$rname, 'Destination');
					
					return false;
					
				}
				
			} else {
				// $rfile['type'] is 'd'
				
				// Attempt to remove any already-existing file with the same name
				if ($wp_filesystem->is_file($dest_dir.'/'.$rname)) @$wp_filesystem->delete($dest_dir.'/'.$rname, false, 'f');// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- if fails, carry on
				
				// No such directory yet: just move it
				if ($wp_filesystem->exists($dest_dir.'/'.$rname) && !$wp_filesystem->is_dir($dest_dir.'/'.$rname) && !$wp_filesystem->move($source_dir.'/'.$rname, $dest_dir.'/'.$rname, false)) {
					
					self::restore_log_permission_failure_message($dest_dir, 'Move '.$source_dir.'/'.$rname.' -> '.$dest_dir.'/'.$rname, 'Destination');
					$updraftplus->log_e('Failed to move directory (check your file permissions and disk quota): %s', $source_dir.'/'.$rname." -&gt; ".$dest_dir.'/'.$rname);
					
					return false;
					
				} elseif (!empty($rfile['files'])) {
					
					if (!$wp_filesystem->exists($dest_dir.'/'.$rname)) $wp_filesystem->mkdir($dest_dir.'/'.$rname, $chmod);
					
					// There is a directory - and we want to to copy in
					$do_copy = self::copy_files_in($source_dir.'/'.$rname, $dest_dir.'/'.$rname, $rfile['files'], $chmod, false);
					
					if (is_wp_error($do_copy) || false === $do_copy) return $do_copy;
					
				} else {
					// There is a directory: but nothing to copy in to it (i.e. $file['files'] is empty). Just remove the directory.
					@$wp_filesystem->rmdir($source_dir.'/'.$rname);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the method.
				}
			}
		}
		
		// We are meant to leave the working directory empty. Hence, need to rmdir() once a directory is empty. But not the root of it all in case of others/wpcore.
		if ($delete_source || false !== strpos($source_dir, '/')) {
			if (!$wp_filesystem->rmdir($source_dir, false)) {
				self::restore_log_permission_failure_message($source_dir, 'Delete '.$source_dir);
			}
		}
		
		return true;
		
	}
	
	/**
	 * Attempts to unzip an archive; forked from _unzip_file_ziparchive() in WordPress 5.1-alpha-44182, and modified to use the UD zip classes.
	 *
	 * Assumes that WP_Filesystem() has already been called and set up.
	 *
	 * @global WP_Filesystem_Base $wp_filesystem WordPress filesystem subclass.
	 *
	 * @param String  $file               - full path and filename of ZIP archive.
	 * @param String  $to                 - full path on the filesystem to extract archive to.
	 * @param Array	  $needed_dirs        - a partial list of required folders needed to be created.
	 * @param String  $method             - either 'ziparchive' or 'pclzip'.
	 * @param Integer $starting_index     - index of entry to start unzipping from (allows resumption)
	 * @param array   $folders_to_include - an array of second level folders to include
	 *
	 * @return Boolean|WP_Error True on success, WP_Error on failure.
	 */
	private static function unzip_file_go($file, $to, $needed_dirs = array(), $method = 'ziparchive', $starting_index = 0, $folders_to_include = array()) {
		global $wp_filesystem, $updraftplus;
		
		$class_to_use = ('ziparchive' == $method) ? 'UpdraftPlus_ZipArchive' : 'UpdraftPlus_PclZip';

		if (!class_exists($class_to_use)) updraft_try_include_file('includes/class-zip.php', 'require_once');
		
		$updraftplus->log('Unzipping '.basename($file).' to '.$to.' using '.$class_to_use.', starting index '.$starting_index);
		
		$z = new $class_to_use;

		$flags = (version_compare(PHP_VERSION, '5.2.12', '>') && defined('ZIPARCHIVE::CHECKCONS')) ? ZIPARCHIVE::CHECKCONS : 4;
		
		// This is just for crazy people with mbstring.func_overload enabled (deprecated from PHP 7.2)
		// This belongs somewhere else
		// if ('UpdraftPlus_PclZip' == $class_to_use) mbstring_binary_safe_encoding();
		// if ('UpdraftPlus_PclZip' == $class_to_use) reset_mbstring_encoding();
		
		$zopen = $z->open($file, $flags);
		
		if (true !== $zopen) {
			return new WP_Error('incompatible_archive', __('Incompatible Archive.'), array($method.'_error' => $z->last_error));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		}

		$uncompressed_size = 0;

		$num_files = $z->numFiles;

		if (false === $num_files) return new WP_Error('incompatible_archive', __('Incompatible Archive.'), array($method.'_error' => $z->last_error));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		
		for ($i = $starting_index; $i < $num_files; $i++) {
			if (!$info = $z->statIndex($i)) {
				return new WP_Error('stat_failed_'.$method, __('Could not retrieve file from archive.').' ('.$z->last_error.')');// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			// Skip the OS X-created __MACOSX directory
			if ('__MACOSX/' === substr($info['name'], 0, 9)) continue;

			// Don't extract invalid files:
			if (0 !== validate_file($info['name'])) continue;

			if (!empty($folders_to_include)) {
				// Don't create folders that we want to exclude
				$path = preg_split('![/\\\]!', untrailingslashit($info['name']));
				if (isset($path[1]) && !in_array($path[1], $folders_to_include)) continue;
			}

			$uncompressed_size += $info['size'];

			if ('/' === substr($info['name'], -1)) {
				// Directory.
				$needed_dirs[] = $to . untrailingslashit($info['name']);
			} elseif ('.' !== ($dirname = dirname($info['name']))) {
				// Path to a file.
				$needed_dirs[] = $to . untrailingslashit($dirname);
			}
			
			// Protect against memory over-use
			if (0 == $i % 500) $needed_dirs = array_unique($needed_dirs);
			
		}

		/*
		* disk_free_space() could return false. Assume that any falsey value is an error.
		* A disk that has zero free bytes has bigger problems.
		* Require we have enough space to unzip the file and copy its contents, with a 10% buffer.
		*/
		if (self::wp_doing_cron()) {
			$available_space = function_exists('disk_free_space') ? @disk_free_space(WP_CONTENT_DIR) : false;// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Call is speculative
			if ($available_space && ($uncompressed_size * 2.1) > $available_space) {
				return new WP_Error('disk_full_unzip_file', __('Could not copy files.').' '.__('You may have run out of disk space.'), compact('uncompressed_size', 'available_space'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}
		}

		$needed_dirs = array_unique($needed_dirs);
		foreach ($needed_dirs as $dir) {
			// Check the parent folders of the folders all exist within the creation array.
			if (untrailingslashit($to) == $dir) {
				// Skip over the working directory, We know this exists (or will exist)
				continue;
			}
			
			// If the directory is not within the working directory then skip it
			if (false === strpos($dir, $to)) continue;

			$parent_folder = dirname($dir);
			while (!empty($parent_folder) && untrailingslashit($to) != $parent_folder && !in_array($parent_folder, $needed_dirs)) {
				$needed_dirs[] = $parent_folder;
				$parent_folder = dirname($parent_folder);
			}
		}
		asort($needed_dirs);

		// Create those directories if need be:
		foreach ($needed_dirs as $_dir) {
			// Only check to see if the Dir exists upon creation failure. Less I/O this way.
			if (!$wp_filesystem->mkdir($_dir, FS_CHMOD_DIR) && !$wp_filesystem->is_dir($_dir)) {
				return new WP_Error('mkdir_failed_'.$method, __('Could not create directory.'), substr($_dir, strlen($to)));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}
		}
		unset($needed_dirs);

		$size_written = 0;
		
		$content_cache = array();
		$content_cache_highest = -1;

		for ($i = $starting_index; $i < $num_files; $i++) {

			if (!$info = $z->statIndex($i)) {
				return new WP_Error('stat_failed_'.$method, __('Could not retrieve file from archive.'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			// directory
			if ('/' == substr($info['name'], -1)) continue;

			// Don't extract the OS X-created __MACOSX
			if ('__MACOSX/' === substr($info['name'], 0, 9)) continue;

			// Don't extract invalid files:
			if (0 !== validate_file($info['name'])) continue;

			if (!empty($folders_to_include)) {
				// Don't extract folders that we want to exclude
				$path = preg_split('![/\\\]!', untrailingslashit($info['name']));
				if (isset($path[1]) && !in_array($path[1], $folders_to_include)) continue;
			}

			// N.B. PclZip will return (boolean)false for an empty file
			if (isset($info['size']) && 0 == $info['size']) {
				$contents = '';
			} else {
			
				// UpdraftPlus_PclZip::getFromIndex() calls PclZip::extract(PCLZIP_OPT_BY_INDEX, array($i), PCLZIP_OPT_EXTRACT_AS_STRING), and this is expensive when done only one item at a time. We try to cache in chunks for good performance as well as being able to resume.
				if ($i > $content_cache_highest && 'UpdraftPlus_PclZip' == $class_to_use) {

					$memory_usage = memory_get_usage(false);
					$total_memory = $updraftplus->memory_check_current();
				
					if ($memory_usage > 0 && $total_memory > 0) {
						$memory_free = $total_memory*1048576 - $memory_usage;
					} else {
						// A sane default. Anything is ultimately better than WP's default of just unzipping everything into memory.
						$memory_free = 50*1048576;
					}
					
					$use_memory = max(10485760, $memory_free - 10485760);

					$total_byte_count = 0;
					$content_cache = array();
					$cache_indexes = array();
					
					$cache_index = $i;
					while ($cache_index < $num_files && $total_byte_count < $use_memory) {
						if (false !== ($cinfo = $z->statIndex($cache_index)) && isset($cinfo['size']) && '/' != substr($cinfo['name'], -1) && '__MACOSX/' !== substr($cinfo['name'], 0, 9) && 0 === validate_file($cinfo['name'])) {
							$total_byte_count += $cinfo['size'];
							if ($total_byte_count < $use_memory) {
								$cache_indexes[] = $cache_index;
								$content_cache_highest = $cache_index;
							}
						}
						$cache_index++;
					}

					if (!empty($cache_indexes)) {
						$content_cache = $z->updraftplus_getFromIndexBulk($cache_indexes);
					}
				}
				$contents = isset($content_cache[$i]) ? $content_cache[$i] : $z->getFromIndex($i);
			}
			
			if (false === $contents && ('pclzip' !== $method || 0 !== $info['size'])) {
				return new WP_Error('extract_failed_'.$method, __('Could not extract file from archive.').' '.$z->last_error, json_encode($info));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			if (!$wp_filesystem->put_contents($to . $info['name'], $contents, FS_CHMOD_FILE)) {
				return new WP_Error('copy_failed_'.$method, __('Could not copy file.'), $info['name']);// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			if (!empty($info['size'])) $size_written += $info['size'];

			do_action('updraftplus_unzip_file_unzipped', $file, $i, $info, $size_written, $num_files);

		}

		$z->close();

		return true;
	}
}
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/panasonic-dumps-patts-for-palace/" rel="bookmark">Panasonic Dumps Patts For Palace</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:16:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>The Campaign Palace has nabbed Panasonic&#8217;s Australian creative account after George Patterson Y&#038;R pulled out of the bidding war, having been told in November last year that Panasonic was &#8216;reviewing&#8217; its agents. Now LG is set to move to Patts.<P>The Campaign Palace, an Australian advertising outlet for WPP Group worldwide marketing and advertising company, will now set the creative direction for Panasonic Australia, including for the company&#8217;s VIERA TVs and Lumix digital still cameras.</P><P>George Patterson Y&amp;R decided not to bid for the Panasonic account which it had held for 20 years, going instead with consumer electronics rival company LG, which announced earlier this month that it has recruited George Patterson Y&amp;R.</P><P>It is also believed that LG is set to review their relationship with public relations group Burson Marsteller with several major public relations Companies including Professional Public Relations who are linked with the Y&amp;R Group and George Patterson tipped to be a contender to pitch for the account.</P><P>Panasonic Australia marketing communications manager, Gemma Lemieux, said The Campaign Palace will be able to &#8220;set our creative direction and reinvigorate the Panasonic brand.&#8221;</P><DIV class=NFBreak contentEditable=false style=page-break-before:always>&nbsp;</DIV><P></P><P>&#8220;This appointment comes ahead of one of the biggest years for the company in Australia. Many of our products have had near record years in 2007 and we want to make sure we&#8217;re in a position to capitalise on this success during 2008,&#8221; she said.</P><P>The Campaign Palace managing director, Lindsey Evans said her agency was looking forward to working with Panasonic.<BR>&nbsp;<BR>&#8220;Panasonic has a rich heritage of leadership, quality and innovation. We&#8217;re looking forward to working very closely with Panasonic and their other partners to help realise the brand&#8217;s potential in the Australian market,&#8221; she said.</P></p>
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			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:14:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>The foundation of any good business is all in the knowledge, the planning and the understanding &#8211; figure out the needs and wishes of your customer and you&#8217;re more than half way to long-term success.<P>You&#8217;re probably reading this because you are working in a marketing department as a marketing executive, PR manager, category manager or even a marketing manager. You may even be a &#8216;sales&#8217; and marketing manager.<BR>If you do a search on the web for the subject &#8216;marketing&#8217; it will come up with 239,000,000 results world wide and 3,500,000 for <st1_country-region>Australia. With that many people claiming to know something about marketing, how hard can it be?<BR>So what is marketing? The answer typically includes advertising, brand management, sales, service, pricing, email marketing, the four P&#8217;s etc. These are all correct, but not the complete picture. They are simply tactics. Most people associate these tactics with marketing as they are the fun things to do. It is fun to make advertising, do promotions, and arrange PR briefings. They are what makes the job fun and what you and your company get recognized for. These activities are crucial to the function, but are useless without a really strong market understanding and customer knowledge.<BR>The key to understanding marketing is about good analysis and planning. Why? Nothing stays the same, consumers are evolving and becoming increasingly wiser to the ways companies market their products and services. Because technology is playing such an integral part in our lives these days, not only is the race on between the traditional big brand manufacturers to be first to market but they are increasingly feeling the pressure from the smaller brands that are leaner, hungrier and extremely quick to introduce new products or brands. It is more competitive nowadays than it has ever been.<BR>What type of analysis are we talking about? Analysis about customers. For example, having an understanding of customers means having an understanding about how customers behave, their motivations, their perceptions and preferences.<BR>We&#8217;ve all noticed companies who are using advertising and promotional material that has been created by its global headquarters. Some do it better than others. The less successful are guilty of making the look and feel of the communication distant and aloof and therefore are misunderstood or worse, ignored by the target market. What often happens is that the company ends up wasting a lot of money broadcasting messages that bear little relevance to the people it wants to impress. This can be extremely detrimental to the brand and create an enormous amount of negativity. The damage done can take months and a lot of money to repair.<BR>Without the right knowledge, the tactics of marketing have no foundation. You will hope that your tactics are working but you will have no idea if anyone is listening.<BR>Secondly, marketing is about understanding your competition &#8211; not just knowing who they are. It means thinking about their competitive reactions, pre-empting what they&#8217;ll do when you launch a tactical campaign. What their objectives and capabilities are. Understanding your competition will help you predict what they will be doing in the future.<BR>Thirdly, marketing is also about understanding your own company&#8217;s capabilities and company culture. Are you truly a marketing oriented company? Are you developing marketing strategies that fit the needs of your customers or just selling the product and then thinking about doing some sort of marketing tactic because you have to? Is marketing seen as an investment in the brand, or purely a cost for short-term gain? Is the training and skill set of the marketers alive and well? Are you selling but not really marketing? These are important questions you should be asking yourself if you want to be successful in the long-term.<BR>Good marketing stems from the thorough analysis and understanding of customers, competitors, and the company. The traditional tactics can then be used to confidently reach the people you want via the most effective channel &#8211; be it TV advertising, PR, point of sale or whatever is appropriate.<BR>So before you start your next marketing activity, ask yourself if you know as much as possible about who it is you are actually going after.<BR><BR><st1_country-region>That way you will be on the way to being a truly effective marketer.<BR><BR><st1_country-region>Paul Reeves is the Managing Director of Octane Marketing and uses his many years of experience by providing advice to companies who require assistance with the analysis, development and implementation of marketing and business plans. Contact Paul at <A href="mailto:paul@octanemarketing.com.au">paul@octanemarketing.com.au</A></P><P><st1_country-region></FONT></P></p>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/selling-bluetooth-products-gets-easier/" rel="bookmark">Selling Bluetooth Products Gets Easier</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:14:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>How do we sell something that you cannot see? When it comes to selling consumer goods that incorporate Bluetooth wireless technology, the answer is two-fold: make the story simple, and make it consistent.</p>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/gangnam-style-android-g-tv-googles-page-opens/" rel="bookmark">&#8216;Gangnam Style, Android &#038; G TV&#8217;:  Googles Page Opens</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:09:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>Page breaks his silence: Google boss on Android, PCs and why Google TV is wow.</p>
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<p>Google&#8217;s CEO Larry Page, who just found his voice again after a mystery illness, had plenty to say about his believed Google and what&#8217;s in store, at an earnings call, yesterday. </p>
<p>The Internet boss was also forced to fend off criticism from analysts irked as Google, normally the bearer of good growth numbers, missed analyst estimates, with net profit slumping to $2.18 billion compared to $2.73bn in same time 2011.</p>
<p>&#8220;Not bad for a teenager&#8221;, Google&#8217;s boss declared, referring to the just announced $14.10bn&nbsp;revenue, a climb of 45%. </p>
<p>He also spoke of the multi screen world where smartphones, tablets and PCs have seamless and interactive content, and corrected an analyst who wished to focus on the desktop platform, in particular. </p>
<p>&#8220;We&#8217;re really starting to live in a new reality, where the ubiquity of the screens helps users move from intent to action much faster and more seamlessly,&#8221; Page said.&nbsp; </p>
<p>Read: Oops! Google <a href="http://www.smarthouse.com.au/Home_Office/Industry/U7N6S2H8">Earnings Cock-Up, Shares Halt</a></p>
<p>The &#8216;transition&#8217; from PC searches to mobile wont affect Google&#8217;s future performance, he insisted:</p>
<p>&#8220;We have a policy of not talking about the future. I tend to be very impatient. I think that we&#8217;re positioned very well and uniquely well because we have a significant fraction on mobile. </p>
<p>&#8220;Monetization on mobile queries is a significant fraction of desktop. We&#8217;re living the best of both worlds. We&#8217;re able to move existing ads over to mobile and able to really innovate using Android and our strength of having ads on other platforms.&#8221;</p>
<p>Google is &#8220;uniquely positioned to get through that transition and profit&#8221; from the move to mobile Internet, Page insisted, citing Google&#8217;s Android OS, the most popular mobile platform, globally.</p>
<p>And speaking of Android, the green man OS has enjoyed the sale of half a billion plus Android devices, and over 1.3 million activations per day. In terms of how to make hard cash off mobile (Android is not a major money spinner) he added: </p>
<p>&#8220;We&#8217;re working on changes, we&#8217;ve been investing in the space for a long time, our mobile monetization isn&#8217;t zero.&#8221;</p>
<p>The&nbsp;<a href="http://blogs.wsj.com/corporate-intelligence/2012/10/18/live-the-google-earnings-disaster/?mod=djemalertTECH">Wall Street Journal</a> notes Page &#8220;is pausing after every few words to take a deep breath and is speaking very slowly.&#8221; </p>
<p>Here&#8217;s what Page said about the anticipated Google TV (only available on Sony in Oz at present) </p>
<div class="NFBreak" style=page-break-before:always contenteditable="false">&nbsp;</div>
<p>&#8220;We&#8217;re excited about television and we have been for a while. We&#8217;ve had Google TV as a product for quite some time, I&#8217;ve used it. It&#8217;s great to have a real browser on your television. </p>
<p>&#8220;YouTube is integrated on many devices, from DVD players and so-on to game consoles. We obviously are working hard to get distribution for YouTube, for Chrome and for the Internet as a whole on television screens. &#8220;</p>
<p>However, &#8220;we&#8217;re still in the early stages of that,&#8221; he added. </p>
<p>On Page&#8217;s vision for YouTube, he likens the video site to a TV entertainment centre:</p>
<p>&#8220;YouTube transitioned for me a year ago to something that could keep me entertained for hours on the TV. It could play back lots of high quality, highly-exciting things&#8221;</p>
<p>Google&#8217;s CEO spoke of &#8220;tremendously-increasing&#8221; YouTube usage, it continues to grow like crazy, and making money off it. </p>
<p>39-year old Page also spoke of recent horse-dancing Internet sensation &#8220;Gangnam Style&#8221; video with over 500 million views and how YouTube can be a distribution platform for content. </p>
<p>&#8220;That kind of thing to flip a switch, turn it on, get worldwide distribution.&#8221;</p>
<p>And on that mucky issue of Google&#8217;s relationship with arch rival Apple (lest we forget its fruity recently booted Google Maps from iOS 6), Google CFO Patrick Pirchette said:</p>
<p>&#8220;We&#8217;re a great partner with Apple, we&#8217;re a great partner for everyone.&#8221; </p>
<p>Earlier this week, Page, also spoke for half an hour with a raspy voice to an audience of several hundred people at Google&#8217;s annual Zeitgeist conference in Paradise Valley, Arizona. </p>
<p>Among other topics he discussed Google&#8217;s dealings with US and European antitrust regulators and the recent flap with Apple over maps software.</p>
<div class="NFBreak" style=page-break-before:always contenteditable="false">&nbsp;</div>
<p>Page didn&#8217;t explain the nature of the ailment which has affected his speaking but said he was &#8220;still a little hoarse but I&#8217;m here and I&#8217;m happy about that.&#8221;</p>
<p>He said he is &#8220;hopeful&#8221; Google will be able to &#8220;work well&#8221; with antitrust regulators and resolve probes of its business in the European Union and the US. </p>
<p>He added: &#8220;I do think over-regulation of the Internet and restriction of what people can do is a big risk for us.&#8221; He also touched on the issue of maps software, but didn&#8217;t say whether Google will introduce a Google Maps app for Apple&#8217;s iPhone and iPad.</p>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/samsung-on-a-winner-with-gear-s2/" rel="bookmark">Samsung On A Winner With Gear S2</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:06:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>Over the past two years, Samsung has released six different wearables, five different smartwatches (Galaxy Gear, Gear 2, Gear 2 Neo, Gear Live, Gear S) and one activity tracker (Gear Fit). None has been particularly successful.</p>
<p class="MsoNormal"><span style="font-size: 10pt;">But Samsung&#8217;s latest watch, the Gear S2, is quite different</p>
<p>from its predecessors. Where Samsung&#8217;s other watches failed, the Gear S2 could</p>
<p>succeed. If it does, it could pose a challenge to both Google and Apple.</span></p>
<p class="MsoNormal">A Gear for any Android</p>
<p class="MsoNormal">With the exception of the Android Wear-powered Gear Live (a</p>
<p>cheap, odd-looking rectangular watch that received poor reviews), all of</p>
<p>Samsung&#8217;s wearables have required the use of its own Galaxy phones (and in</p>
<p>particular, its higher-end Galaxy phones) to function.</p>
<p class="MsoNormal">Samsung remains the largest vendor of smartphones in the</p>
<p>world, but this is a significant limitation, one that may have prevented many</p>
<p>would-be buyers from purchasing them. Even if potential customers currently</p>
<p>have a Samsung flagship, they may wish to switch to a different Android vendor in</p>
<p>the future. To do so, however, would render their expensive Gear useless, so</p>
<p>they may have chosen a different smartwatch platform (like Google&#8217;s Android</p>
<p>Wear) or forgone the purchase altogether.</p>
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<p class="MsoNormal">The Gear S2, however, is device-agnostic. Admittedly, not every</p>
<p>Android phone will do, but if it runs Android KitKat (or better) and sports</p>
<p>more than 1.5GB of RAM, it should be compatible. On its website, Samsung lists</p>
<p>more than a dozen different Android handsets confirmed to work with the Gear</p>
<p>S2, including the more popular phones from Xiaomi, Motorola, LG, and HTC (among</p>
<p>many others).</p>
<p class="MsoNormal">Samsung is even exploring the possibility of bringing the</p>
<p>Gear S2 to the iPhone (via Digital Spy). Nothing has been confirmed or</p>
<p>announced, but with Google&#8217;s Android Wear now supporting Apple&#8217;s smartphones,</p>
<p>it&#8217;s not inconceivable that Samsung&#8217;s Gear S2 could eventually make its way to</p>
<p>iOS in some capacity.</p>
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<p class="MsoNormal">A challenge to Android Wear and the Apple Watch</p>
<p class="MsoNormal">The Gear S2 has been formally unveiled but won&#8217;t go on sale</p>
<p>until October.&nbsp;</p>
<p class="MsoNormal">Still, early impressions of the device have been generally</p>
<p>positive. The Verge&#8217;s Vlad Savov praised the look of Samsung&#8217;s Gear S2, noting</p>
<p>that it was more beautiful than most Android Wear devices, and more watch-like</p>
<p>than the Apple Watch. Dan Seifert said the Gear S2&#8217;s rotating bezel was a</p>
<p>&#8220;joy to use&#8221; and superior to the Apple Watch&#8217;s Digital Crown.<o_p></o_p></p>
<p class="MsoNormal"><o_p>&nbsp;</o_p></p>
<p class="MsoNormal">The Gear S2 runs Samsung&#8217;s proprietary Tizen operating</p>
<p>system. That may ultimately limit the appeal of the device, as developers could</p>
<p>stick to more familiar platforms from Apple and Google. Samsung says the Gear</p>
<p>S2 will offer more than 1,000 apps at launch, but it remains to be seen how</p>
<p>much support it will receive long term.<o_p></o_p></p>
<p class="MsoNormal"><o_p>&nbsp;</o_p></p>
<p class="MsoNormal">If the Gear S2 is a success, it could pose quite a challenge</p>
<p>to rival smartwatch platforms. Given its inter-Android compatibility, it could</p>
<p>be a particularly devastating rival to Google&#8217;s Android Wear. Unless it makes</p>
<p>its way to iOS, its affect on the Apple Watch could be limited &#8212; but if it</p>
<p>proves compelling enough, it might entice some iPhone buyers to consider</p>
<p>switching ecosystems.<o_p></o_p></p>
<p class="MsoNormal"><o_p>&nbsp;</o_p></p>
<p class="MsoNormal">For Samsung, it appears that the seventh time is the charm.<o_p></o_p></p>
<p class="MsoNormal"><o_p>&nbsp;</o_p></p>
<p class="MsoNormal">For more information on the Motley Fool go to</p>
<p>http://www.fool.com.au/<o_p></o_p></p>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/bigpond-core-to-convergence-push/" rel="bookmark">BigPond Core To Convergence Push</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:04:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>The Internet has changed the way we do things. The future will be about the convergence of multiple devices onto a single IP network.</p>
<p>According to Justin Milne, Chief of BigPond, <st1_country-region>Australia still lags the world in broadband penetration, despite the competitive market. In a survey of Broadband penetration in key countries by the OECD as of June 2005 showed <st1_country-region>Australia&#8217;s usage at only 11 per cent of the population, even though the country has(?) ISPs.</p>
<p>BigPond plans to provide broadband to every Australian, eliminating the barriers which separate rural services from city services. BigPond, according to Milne will be for everyone in <st1_country-region>Australia.</p>
<p>&#8220;ADSL Broadband will be provided to existing metro and regional urban areas including Cable areas. We have already provided cable internet services to existing 2.5 million homes,&#8221; said Milne.</p>
<p>According to IDC as of June 2005 Telstra has 41 per cent of the <st1_country-region>Australia broadband market share, making the Telco giant very well placed in the Broadband business.</p>
<p>&#8220;In June 2003 we had 46 per cent of the broadband market share. We believe by June 2008 we will have 55 &#8211; 60 per cent of the market. I believe this is very achievable, since we have 84 per cent of brand awareness,&#8221; said Milne.</p>
<p>Milne announced the company plans to enter the VoIP space with the introduction of BigPond Broadband phone which will incorporate video and voice calling over the internet. The system will be integrated with Sensis services and advertising as well as pushed content from sources such as Trading Post and Yellow Pages.</p>
<p>The company also plans to launch a movies on demand service for BigPond customers as well as a sophisticated blogging service which can be accessed via mobile phones.</p>
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<article id="post-89837" class="post-89837 post type-post status-publish format-gallery has-post-thumbnail hentry category-archive category-services post_format-post-format-gallery" itemtype="https://schema.org/CreativeWork" itemscope>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/ouch-almost-250k-vodafone-oz-customers-walk/" rel="bookmark">Ouch! Almost 250K Vodafone Oz Customers Walk</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:03:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>Red alert: Another blow for telco, as customers leave in droves.</p>
<div></div>
<p>SYDNEY &#8211; Vodafone Hutchison Australia appears to have lost another 216,000 customers in the quarter ended Match 31 &#8211; bringing the total of customers lost in the past two years to more than 1.5 million, according to some estimates.</p>
<div></div>
<div>A new earnings report by the UK-based Vodafone group recorded its Australian operation as losing 108,000 subscribers in Australia.&nbsp;</div>
<div></div>
<div>Given that it shares the Australian operation 50:50 with the Hong Kong-based Hutchison group, analysts are suggesting this translates to a 216,000 loss for VHA overall.</div>
<div></div>
<div>It is believed Telstra is one of the main beneficiaries of the mass desertion of customers from Voda.&nbsp;In the previous quarter VHA reported a loss of 128,000 customers.&nbsp;</div>
<div></div>
<div>Best estimates are that since 2010 when repeated outages (&#8216;Vodafail&#8217;) and other problems saw many customers depart, VHA has lost approximately 1.5 million customers. (Ouch).&nbsp;</div>
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<div>Since then, Vodafone has been pouring money into upgrading its 3G network, and is planning to launch a 4G service &#8211; which it claims will be Australia&#8217;s fastest, due to its 1800MHz spectrum holdings &#8211; later this month.</div>
<div></div>
<div>However Vodafone Australia CEO Bill Morrow has previously said that he does not expect the company to begin to see a turnaround in customer numbers until towards the end of 2013.</div>
<div></div>
<div>CDN asked VHA for comment on the latest reports of customer desertions but had not received a reply at press time.</div>
<div></div>
<div>The telco is in major catch-up mode as it gets set to launch its 4G network &#8211; the last of the big 3 telcos to do so &#8211; in a bid to<span style="font-size: 10pt;">&nbsp;scrape some customers back on its faster mobile service.&nbsp;</span></div>
<div><span style="font-size: 10pt;"><br /></span></div>
<div><span style="font-size: 10pt;">Rival Telstra has over 2 million subscribers and Optus recently said it sold over 750,000 4G smartphones.&nbsp;</span></div>
<div></div>
<div>
<div class="NFBreak" style=page-break-before: always contenteditable="false">&nbsp;</div>
<p>UK analysts Enders were far from impressed with Voda&#8217;s latest Q4 results, and warned of dangers in its &#8220;<span style="font-size: 10pt;">leisurely&#8221;</span><span style="font-size: 10pt;">&nbsp;</span><span style="font-size: 10pt;">network &nbsp;rollout.&nbsp;</span></div>
<div></div>
<div>&#8220;Vodafone is investing in 4G on a leisurely timetable, planning to upgrade only 40% of sites to 4G by March 2015, and is seemingly more concerned about securing fixed fibre access than driving mobile.&#8221;&nbsp;</div>
<div></div>
<div>&#8220;The March quarter growth may mark a nadir of sorts, but we believe a return to positive growth can only come when Vodafone apes its US associate and invests substantially in its network to truly differentiate.&#8221;</div>
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				<h2 class="entry-title" itemprop="headline"><a href="https://smartoffice.com.au/wigig-theres-a-new-wi-fi-in-town/" rel="bookmark">WiGig: There&#8217;s A New Wi-Fi In Town</a></h2>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:03:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/web-development-tboadmin123/" title="View all posts by Web Development TBOadmin123" rel="author" itemprop="url"><span class="author-name" itemprop="name">Web Development TBOadmin123</span></a></span></span> 		</div>
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				<p>Its faster and will be here by year end.The news of WiGig, the latest standard in wireless communication that is yet to be released, comes as worldwide shipments of Wi-Fi consumer equipment passed 43.3 million at the end of the first quarter, a 16.8 percent increase from Q4 2012.</p>
<div></div>
<div>&#8220;Wi-Fi 802.11n device shipments still dominate the market, accounting for more than two thirds of total device shipments; however, 802.11ac access point adoption is starting to gain traction,&#8221; said ABI analyst Jake Saunders.</p>
<div></div>
<div>Devices with the latest Wi-Fi standard, 802.11ac, started to enter the market in late 2012.&nbsp;</div>
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<p>According to ABI Research&#8217;s Wi-Fi Equipment Market Data report, a total 200,000 consumer 802.11ac Wi-Fi products shipped in the quarter.</p></div>
<div></div>
<div>The 802.11ac protocol enables speeds up to 1.3Gbps as well as better coverage than 802.11n.&nbsp;</div>
<div>ABI Research expects that 1 million 802.11ac consumer access points will be shipped by the end of 2013.</div>
<div></div>
<div>An even newer Wi-Fi standard &#8211; 802.11ad (WiGig) &#8211; which uses the 60GHz band and delivers speeds up to 7Gbps was approved by IEEE in early 2013; first products are due in the market at the end of the year.</div>
<div></div>
<div>The new standard will allows devices to communicate audio and visual data wirelessly at multi-gigabit speeds.&nbsp;</div>
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<div>Majors including Nokia, Microsoft and Samsung are members of the Wireless Gigabit Alliance board.&nbsp;</div>
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