Mass retail merchant Harvey Norman has entered into a relationship with GE Money to offer a credit card solution And loyalty program for Harvey customers.

Described as an all-in-one credit card, `GO MasterCard’ will be officially launched in late November following a period of piloting and staff training throughout more than 160 Harvey  Norman, Domayne and Joyce Mayne stores across Australia.

Taking in-store finance to the next level, the company says franchisees have been using in-store finance options since the 1980’s when Gerry Harvey first launched interest free at Harvey Norman.

Now, with the new card, Harvey customers will be able to extended interest free finance options with a card that can be used at other retail outlets.

Harvey’s said in a statement that there will be no annual fee for the card which will also offer 0% balance transfers for up to six months. Standard purchases will have up to 62 days interest free terms.