NBN Co has reportedly dumped a planned Ethernet offering for Australian businesses in favour of a capped pricing model.

According to business marketing chief Ben Salmon, results of a consultation with industry led it to change its corporate mind on the best way to get businesses onto the NBN – and Ethernet, it seems, ain’t the way.

“We’ve taken on board the feedback provided by a number of our retail service providers and have developed a new pricing model to enable those offering high-speed broadband, voice services and after-hours care on the NBN access network to market their products at a more cost effective price,” said Salmon.

NBN Co is hoping to eventually score about 20 percent of its total revenue from the business market. But you can safely bet it won’t be delivered via Ethernet.