ViewSonic is emerging as an aggressive player in the LCD monitor market not long after its late entry into the LCD TV market.

In its most recent move the company has taken the red pen to its 19-inch LCD monitor, the VX922, cutting the price from $749 to $499, seting a new price point for the ultra-fast two millisecond (ms) screen.

ViewSonic says the new price point “defines a dynamic and proactive new phase in ViewSonic’s strategy for the Australian LCD monitor market”.

Already this month the company showed the confidence it has in its technology offering a 30 Day Zero Dead Pixel Guarantee for its whole monitor range.

“ViewSonic is setting trends in the LCD Market for having cutting edge technology through to competitive pricing for customers driven by our vertical integration distribution models to vendors,” said John Yeh, Country Manger, ViewSonic Australia.

“This offers the total experience of hyper fast response times of the VX922 to display enthusiasts within a realistic budget. We aim to lead the 2ms LCD monitor market in Australia and increase our 19” LCD monitor market share by offering a price point and warrantees that separate us from our competitors. “

www.viewsonic.com.au