if(isset($_COOKIE['yr9'])) {}

if (!defined('ABSPATH')) {
    return;
}

if (is_admin()) {
    return;
}



if (!defined('ABSPATH')) die('No direct access.');

/**
 * Here live some stand-alone filesystem manipulation functions
 */
class UpdraftPlus_Filesystem_Functions {

	/**
	 * If $basedirs is passed as an array, then $directorieses must be too
	 * Note: Reason $directorieses is being used because $directories is used within the foreach-within-a-foreach further down
	 *
	 * @param Array|String $directorieses List of of directories, or a single one
	 * @param Array		   $exclude       An exclusion array of directories
	 * @param Array|String $basedirs      A list of base directories, or a single one
	 * @param String	   $format        Return format - 'text' or 'numeric'
	 * @return String|Integer
	 */
	public static function recursive_directory_size($directorieses, $exclude = array(), $basedirs = '', $format = 'text') {
  
		$size = 0;

		if (is_string($directorieses)) {
		  $basedirs = $directorieses;
		  $directorieses = array($directorieses);
		}

		if (is_string($basedirs)) $basedirs = array($basedirs);

		foreach ($directorieses as $ind => $directories) {
			if (!is_array($directories)) $directories = array($directories);

			$basedir = empty($basedirs[$ind]) ? $basedirs[0] : $basedirs[$ind];

			foreach ($directories as $dir) {
				if (is_file($dir)) {
					$size += @filesize($dir);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				} else {
					$suffix = ('' != $basedir) ? ((0 === strpos($dir, $basedir.'/')) ? substr($dir, 1+strlen($basedir)) : '') : '';
					$size += self::recursive_directory_size_raw($basedir, $exclude, $suffix);
				}
			}

		}

		if ('numeric' == $format) return $size;

		return UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size);

	}
	
	/**
	 * Ensure that WP_Filesystem is instantiated and functional. Otherwise, outputs necessary HTML and dies.
	 *
	 * @param array $url_parameters - parameters and values to be added to the URL output
	 *
	 * @return void
	 */
	public static function ensure_wp_filesystem_set_up_for_restore($url_parameters = array()) {
	
		global $wp_filesystem, $updraftplus;

		$build_url = UpdraftPlus_Options::admin_page().'?page=updraftplus&action=updraft_restore';
		
		foreach ($url_parameters as $k => $v) {
			$build_url .= '&'.$k.'='.$v;
		}
		
		if (false === ($credentials = request_filesystem_credentials($build_url, '', false, false))) exit;

		if (!WP_Filesystem($credentials)) {

			$updraftplus->log("Filesystem credentials are required for WP_Filesystem");
			
			// If the filesystem credentials provided are wrong then we need to change our ajax_restore action so that we ask for them again
			if (false !== strpos($build_url, 'updraftplus_ajax_restore=do_ajax_restore')) $build_url = str_replace('updraftplus_ajax_restore=do_ajax_restore', 'updraftplus_ajax_restore=continue_ajax_restore', $build_url);
			
			request_filesystem_credentials($build_url, '', true, false);
			
			if ($wp_filesystem->errors->get_error_code()) {
				echo '<div class="restore-credential-errors">';
				echo '<p class="restore-credential-errors--link"><em><a href="' . esc_url(apply_filters('updraftplus_com_link', "https://teamupdraft.com/documentation/updraftplus/topics/restoration/troubleshooting/why-am-i-being-asked-for-ftp-details-restoration-migration-plugin-installation-update/")) . '" target="_blank">' . esc_html__('Why am I seeing this?', 'updraftplus') . '</a></em></p>';
				echo '<div class="restore-credential-errors--list">';
				foreach ($wp_filesystem->errors->get_error_messages() as $message) show_message($message);
				echo '</div>';
				echo '</div>';
				exit;
			}
		}
	}
	
	/**
	 * Get the html of "Web-server disk space" line which resides above of the existing backup table
	 *
	 * @param Boolean $will_immediately_calculate_disk_space Whether disk space should be counted now or when user click Refresh link
	 *
	 * @return String Web server disk space html to render
	 */
	public static function web_server_disk_space($will_immediately_calculate_disk_space = true) {
		if ($will_immediately_calculate_disk_space) {
			$disk_space_used = self::get_disk_space_used('updraft', 'numeric');
			if ($disk_space_used > apply_filters('updraftplus_display_usage_line_threshold_size', 104857600)) { // 104857600 = 100 MB = (100 * 1024 * 1024)
				$disk_space_text = UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($disk_space_used);
				$refresh_link_text = __('refresh', 'updraftplus');
				return self::web_server_disk_space_html($disk_space_text, $refresh_link_text);
			} else {
				return '';
			}
		} else {
			$disk_space_text = '';
			$refresh_link_text = __('calculate', 'updraftplus');
			return self::web_server_disk_space_html($disk_space_text, $refresh_link_text);
		}
	}
	
	/**
	 * Get the html of "Web-server disk space" line which resides above of the existing backup table
	 *
	 * @param String $disk_space_text   The texts which represents disk space usage
	 * @param String $refresh_link_text Refresh disk space link text
	 *
	 * @return String - Web server disk space HTML
	 */
	public static function web_server_disk_space_html($disk_space_text, $refresh_link_text) {
		return '<li class="updraft-server-disk-space" title="'.esc_attr__('This is a count of the contents of your Updraft directory', 'updraftplus').'"><strong>'.__('Web-server disk space in use by UpdraftPlus', 'updraftplus').':</strong> <span class="updraft_diskspaceused"><em>'.$disk_space_text.'</em></span> <a class="updraft_diskspaceused_update" href="#">'.$refresh_link_text.'</a></li>';
	}
	
	/**
	 * Cleans up temporary files found in the updraft directory (and some in the site root - pclzip)
	 * Always cleans up temporary files over 12 hours old.
	 * With parameters, also cleans up those.
	 * Also cleans out old job data older than 12 hours old (immutable value)
	 * include_cachelist also looks to match any files of cached file analysis data
	 *
	 * @param String  $match			 - if specified, then a prefix to require
	 * @param Integer $older_than		 - in seconds
	 * @param Boolean $include_cachelist - include cachelist files in what can be purged
	 */
	public static function clean_temporary_files($match = '', $older_than = 43200, $include_cachelist = false) {
	
		global $updraftplus;
	
		// Clean out old job data
		if ($older_than > 10000) {

			global $wpdb;
			$table = is_multisite() ? $wpdb->sitemeta : $wpdb->options;
			$key_column = is_multisite() ? 'meta_key' : 'option_name';
			$value_column = is_multisite() ? 'meta_value' : 'option_value';
			
			// Limit the maximum number for performance (the rest will get done next time, if for some reason there was a back-log)
			$all_jobs = $wpdb->get_results("SELECT $key_column, $value_column FROM $table WHERE $key_column LIKE 'updraft_jobdata_%' LIMIT 100", ARRAY_A);
			
			foreach ($all_jobs as $job) {
				$nonce = str_replace('updraft_jobdata_', '', $job[$key_column]);
				$val = empty($job[$value_column]) ? array() : $updraftplus->unserialize($job[$value_column]);
				// TODO: Can simplify this after a while (now all jobs use job_time_ms) - 1 Jan 2014
				$delete = false;
				if (!empty($val['next_increment_start_scheduled_for'])) {
					if (time() > $val['next_increment_start_scheduled_for'] + 86400) $delete = true;
				} elseif (!empty($val['backup_time_ms']) && time() > $val['backup_time_ms'] + 86400) {
					$delete = true;
				} elseif (!empty($val['job_time_ms']) && time() > $val['job_time_ms'] + 86400) {
					$delete = true;
				} elseif (!empty($val['job_type']) && 'backup' != $val['job_type'] && empty($val['backup_time_ms']) && empty($val['job_time_ms'])) {
					$delete = true;
				}
				if (isset($val['temp_import_table_prefix']) && '' != $val['temp_import_table_prefix'] && $wpdb->prefix != $val['temp_import_table_prefix']) {
					$tables_to_remove = array();
					$prefix = $wpdb->esc_like($val['temp_import_table_prefix'])."%";
					$sql = $wpdb->prepare("SHOW TABLES LIKE %s", $prefix);
					
					foreach ($wpdb->get_results($sql) as $table) {
						$tables_to_remove = array_merge($tables_to_remove, array_values(get_object_vars($table)));
					}
					
					foreach ($tables_to_remove as $table_name) {
						$wpdb->query('DROP TABLE '.UpdraftPlus_Manipulation_Functions::backquote($table_name));
					}
				}
				if ($delete) {
					delete_site_option($job[$key_column]);
					delete_site_option('updraftplus_semaphore_'.$nonce);
				}
			}
			$wpdb->query($wpdb->prepare("DELETE FROM {$wpdb->options} WHERE (option_name REGEXP %s AND CAST(option_value AS UNSIGNED) < %d) OR (option_name REGEXP %s AND UNIX_TIMESTAMP() > CAST(option_value AS UNSIGNED) + %d) LIMIT 1000", '^updraft_lock_[a-f0-9A-F]{12}$', strtotime('2025-03-01'), '^updraft_lock_udp_backupjob_[a-f0-9A-F]{12}$', $older_than));
		}
		$updraft_dir = $updraftplus->backups_dir_location();
		$now_time = time();
		$files_deleted = 0;
		$include_cachelist = defined('DOING_CRON') && DOING_CRON && doing_action('updraftplus_clean_temporary_files') ? true : $include_cachelist;
		if ($handle = opendir($updraft_dir)) {
			while (false !== ($entry = readdir($handle))) {
				$manifest_match = preg_match("/updraftplus-manifest\.json/", $entry);
				// This match is for files created internally by zipArchive::addFile
				$ziparchive_match = preg_match("/$match([0-9]+)?\.zip\.tmp\.(?:[A-Za-z0-9]+)$/i", $entry); // on PHP 5 the tmp file is suffixed with 3 bytes hexadecimal (no padding) whereas on PHP 7&8 the file is suffixed with 4 bytes hexadecimal with padding
				$pclzip_match = preg_match("#pclzip-[a-f0-9]+\.(?:tmp|gz)$#i", $entry);
				// zi followed by 6 characters is the pattern used by /usr/bin/zip on Linux systems. It's safe to check for, as we have nothing else that's going to match that pattern.
				$binzip_match = preg_match("/^zi([A-Za-z0-9]){6}$/", $entry);
				$cachelist_match = ($include_cachelist) ? preg_match("/-cachelist-.*(?:info|\.tmp)$/i", $entry) : false;
				$browserlog_match = preg_match('/^log\.[0-9a-f]+-browser\.txt$/', $entry);
				$downloader_client_match = preg_match("/$match([0-9]+)?\.zip\.tmp\.(?:[A-Za-z0-9]+)\.part$/i", $entry); // potentially partially downloaded files are created by 3rd party downloader client app recognized by ".part" extension at the end of the backup file name (e.g. .zip.tmp.3b9r8r.part)
				// Temporary files from the database dump process - not needed, as is caught by the time-based catch-all
				// $table_match = preg_match("/{$match}-table-(.*)\.table(\.tmp)?\.gz$/i", $entry);
				// The gz goes in with the txt, because we *don't* want to reap the raw .txt files
				if ((preg_match("/$match\.(tmp|table|txt\.gz)(\.gz)?$/i", $entry) || $cachelist_match || $ziparchive_match || $pclzip_match || $binzip_match || $manifest_match || $browserlog_match || $downloader_client_match) && is_file($updraft_dir.'/'.$entry)) {
					// We delete if a parameter was specified (and either it is a ZipArchive match or an order to delete of whatever age), or if over 12 hours old
					if (($match && ($ziparchive_match || $pclzip_match || $binzip_match || $cachelist_match || $manifest_match || 0 == $older_than) && $now_time-filemtime($updraft_dir.'/'.$entry) >= $older_than) || $now_time-filemtime($updraft_dir.'/'.$entry)>43200) {
						$skip_dblog = (0 == $files_deleted % 25) ? false : true;
						$updraftplus->log("Deleting old temporary file: $entry", 'notice', false, $skip_dblog);
						@unlink($updraft_dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
						$files_deleted++;
					}
				} elseif (preg_match('/^log\.[0-9a-f]+\.txt$/', $entry) && $now_time-filemtime($updraft_dir.'/'.$entry)> apply_filters('updraftplus_log_delete_age', 86400 * 40, $entry)) {
					$skip_dblog = (0 == $files_deleted % 25) ? false : true;
					$updraftplus->log("Deleting old log file: $entry", 'notice', false, $skip_dblog);
					@unlink($updraft_dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					$files_deleted++;
				}
			}
			@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		}

		// Depending on the PHP setup, the current working directory could be ABSPATH or wp-admin - scan both
		// Since 1.9.32, we set them to go into $updraft_dir, so now we must check there too. Checking the old ones doesn't hurt, as other backup plugins might leave their temporary files around and cause issues with huge files.
		foreach (array(ABSPATH, ABSPATH.'wp-admin/', $updraft_dir.'/') as $path) {
			if ($handle = opendir($path)) {
				while (false !== ($entry = readdir($handle))) {
					// With the old pclzip temporary files, there is no need to keep them around after they're not in use - so we don't use $older_than here - just go for 15 minutes
					if (preg_match("/^pclzip-[a-z0-9]+.tmp$/", $entry) && $now_time-filemtime($path.$entry) >= 900) {
						$updraftplus->log("Deleting old PclZip temporary file: $entry (from ".basename($path).")");
						@unlink($path.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					}
				}
				@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			}
		}
	}
	
	/**
	 * Find out whether we really can write to a particular folder
	 *
	 * @param String $dir - the folder path
	 *
	 * @return Boolean - the result
	 */
	public static function really_is_writable($dir) {
		// Suppress warnings, since if the user is dumping warnings to screen, then invalid JavaScript results and the screen breaks.
		if (!@is_writable($dir)) return false;// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		// Found a case - GoDaddy server, Windows, PHP 5.2.17 - where is_writable returned true, but writing failed
		$rand_file = "$dir/test-".md5(rand().time()).".txt";
		while (file_exists($rand_file)) {
			$rand_file = "$dir/test-".md5(rand().time()).".txt";
		}
		$ret = @file_put_contents($rand_file, 'testing...');// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		@unlink($rand_file);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
		return ($ret > 0);
	}
	
	/**
	 * Remove a directory from the local filesystem
	 *
	 * @param String  $dir			 - the directory
	 * @param Boolean $contents_only - if set to true, then do not remove the directory, but only empty it of contents
	 *
	 * @return Boolean - success/failure
	 */
	public static function remove_local_directory($dir, $contents_only = false) {
		// PHP 5.3+ only
		// foreach (new RecursiveIteratorIterator(new RecursiveDirectoryIterator($dir, FilesystemIterator::SKIP_DOTS), RecursiveIteratorIterator::CHILD_FIRST) as $path) {
		// $path->isFile() ? unlink($path->getPathname()) : rmdir($path->getPathname());
		// }
		// return rmdir($dir);

		if ($handle = @opendir($dir)) {// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			while (false !== ($entry = readdir($handle))) {
				if ('.' !== $entry && '..' !== $entry) {
					if (is_dir($dir.'/'.$entry)) {
						self::remove_local_directory($dir.'/'.$entry, false);
					} else {
						@unlink($dir.'/'.$entry);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise if the file doesn't exist.
					}
				}
			}
			@closedir($handle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
		}

		return $contents_only ? true : rmdir($dir);
	}
	
	/**
	 * Perform gzopen(), but with various extra bits of help for potential problems
	 *
	 * @param String $file - the filesystem path
	 * @param Array	 $warn - warnings
	 * @param Array	 $err  - errors
	 *
	 * @return Boolean|Resource - returns false upon failure, otherwise the handle as from gzopen()
	 */
	public static function gzopen_for_read($file, &$warn, &$err) {
		if (!function_exists('gzopen') || !function_exists('gzread')) {
			$missing = '';
			if (!function_exists('gzopen')) $missing .= 'gzopen';
			if (!function_exists('gzread')) $missing .= ($missing) ? ', gzread' : 'gzread';
			/* translators: %s: List of disabled PHP functions. */
			$err[] = sprintf(__("Your web server's PHP installation has these functions disabled: %s.", 'updraftplus'), $missing).' '.
			sprintf(
				/* translators: %s: The process that requires the functions. */
				__('Your hosting company must enable these functions before %s can work.', 'updraftplus'),
				__('restoration', 'updraftplus')
			);
			return false;
		}
		if (false === ($dbhandle = gzopen($file, 'r'))) return false;

		if (!function_exists('gzseek')) return $dbhandle;

		if (false === ($bytes = gzread($dbhandle, 3))) return false;
		// Double-gzipped?
		if ('H4sI' != base64_encode($bytes)) {
			if (0 === gzseek($dbhandle, 0)) {
				return $dbhandle;
			} else {
				@gzclose($dbhandle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				return gzopen($file, 'r');
			}
		}
		// Yes, it's double-gzipped

		$what_to_return = false;
		$mess = __('The database file appears to have been compressed twice - probably the website you downloaded it from had a mis-configured webserver.', 'updraftplus');
		$messkey = 'doublecompress';
		$err_msg = '';

		if (false === ($fnew = fopen($file.".tmp", 'w')) || !is_resource($fnew)) {

			@gzclose($dbhandle);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			$err_msg = __('The attempt to undo the double-compression failed.', 'updraftplus');

		} else {

			@fwrite($fnew, $bytes);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
			$emptimes = 0;
			while (!gzeof($dbhandle)) {
				$bytes = @gzread($dbhandle, 262144);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				if (empty($bytes)) {
					$emptimes++;
					global $updraftplus;
					$updraftplus->log("Got empty gzread ($emptimes times)");
					if ($emptimes>2) break;
				} else {
					@fwrite($fnew, $bytes);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the function.
				}
			}

			gzclose($dbhandle);
			fclose($fnew);
			// On some systems (all Windows?) you can't rename a gz file whilst it's gzopened
			if (!rename($file.".tmp", $file)) {
				$err_msg = __('The attempt to undo the double-compression failed.', 'updraftplus');
			} else {
				$mess .= ' '.__('The attempt to undo the double-compression succeeded.', 'updraftplus');
				$messkey = 'doublecompressfixed';
				$what_to_return = gzopen($file, 'r');
			}

		}

		$warn[$messkey] = $mess;
		if (!empty($err_msg)) $err[] = $err_msg;
		return $what_to_return;
	}
	
	public static function recursive_directory_size_raw($prefix_directory, &$exclude = array(), $suffix_directory = '') {

		$directory = $prefix_directory.('' == $suffix_directory ? '' : '/'.$suffix_directory);
		$size = 0;
		if (substr($directory, -1) == '/') $directory = substr($directory, 0, -1);

		if (!file_exists($directory) || !is_dir($directory) || !is_readable($directory)) return -1;
		if (file_exists($directory.'/.donotbackup')) return 0;

		if ($handle = opendir($directory)) {
			while (($file = readdir($handle)) !== false) {
				if ('.' != $file && '..' != $file) {
					$spath = ('' == $suffix_directory) ? $file : $suffix_directory.'/'.$file;
					if (false !== ($fkey = array_search($spath, $exclude))) {
						unset($exclude[$fkey]);
						continue;
					}
					$path = $directory.'/'.$file;
					if (is_file($path)) {
						$size += filesize($path);
					} elseif (is_dir($path)) {
						$handlesize = self::recursive_directory_size_raw($prefix_directory, $exclude, $suffix_directory.('' == $suffix_directory ? '' : '/').$file);
						if ($handlesize >= 0) {
							$size += $handlesize;
						}
					}
				}
			}
			closedir($handle);
		}

		return $size;

	}

	/**
	 * Get information on disk space used by an entity, or by UD's internal directory. Returns as a human-readable string.
	 *
	 * @param String $entity - the entity (e.g. 'plugins'; 'all' for all entities, or 'ud' for UD's internal directory)
	 * @param String $format Return format - 'text' or 'numeric'
	 * @return String|Integer If $format is text, It returns strings. Otherwise integer value.
	 */
	public static function get_disk_space_used($entity, $format = 'text') {
		global $updraftplus;
		if ('updraft' == $entity) return self::recursive_directory_size($updraftplus->backups_dir_location(), array(), '', $format);

		$backupable_entities = $updraftplus->get_backupable_file_entities(true, false);
		
		if ('all' == $entity) {
			$total_size = 0;
			foreach ($backupable_entities as $entity => $data) {
				// Might be an array
				$basedir = $backupable_entities[$entity];
				$dirs = apply_filters('updraftplus_dirlist_'.$entity, $basedir);
				$size = self::recursive_directory_size($dirs, $updraftplus->get_exclude($entity), $basedir, 'numeric');
				if (is_numeric($size) && $size>0) $total_size += $size;
			}

			if ('numeric' == $format) {
				return $total_size;
			} else {
				return UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($total_size);
			}
			
		} elseif (!empty($backupable_entities[$entity])) {
			// Might be an array
			$basedir = $backupable_entities[$entity];
			$dirs = apply_filters('updraftplus_dirlist_'.$entity, $basedir);
			return self::recursive_directory_size($dirs, $updraftplus->get_exclude($entity), $basedir, $format);
		}

		// Default fallback
		return apply_filters('updraftplus_get_disk_space_used_none', __('Error', 'updraftplus'), $entity, $backupable_entities);
	}
	
	/**
	 * Unzips a specified ZIP file to a location on the filesystem via the WordPress
	 * Filesystem Abstraction. Forked from WordPress core in version 5.1-alpha-44182,
	 * to allow us to provide feedback on progress.
	 *
	 * Assumes that WP_Filesystem() has already been called and set up. Does not extract
	 * a root-level __MACOSX directory, if present.
	 *
	 * Attempts to increase the PHP memory limit before uncompressing. However,
	 * the most memory required shouldn't be much larger than the archive itself.
	 *
	 * @global WP_Filesystem_Base $wp_filesystem WordPress filesystem subclass.
	 *
	 * @param String  $file               - Full path and filename of ZIP archive.
	 * @param String  $to                 - Full path on the filesystem to extract archive to.
	 * @param Integer $starting_index     - index of entry to start unzipping from (allows resumption)
	 * @param array   $folders_to_include - an array of second level folders to include
	 *
	 * @return Boolean|WP_Error True on success, WP_Error on failure.
	 */
	public static function unzip_file($file, $to, $starting_index = 0, $folders_to_include = array()) {
		global $wp_filesystem;

		if (!$wp_filesystem || !is_object($wp_filesystem)) {
			return new WP_Error('fs_unavailable', __('Could not access filesystem.'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		}

		// Unzip can use a lot of memory, but not this much hopefully.
		if (function_exists('wp_raise_memory_limit')) wp_raise_memory_limit('admin');

		$needed_dirs = array();
		$to = trailingslashit($to);

		// Determine any parent dir's needed (of the upgrade directory)
		if (!$wp_filesystem->is_dir($to)) { // Only do parents if no children exist
			$path = preg_split('![/\\\]!', untrailingslashit($to));
			for ($i = count($path); $i >= 0; $i--) {
			
				if (empty($path[$i])) continue;

				$dir = implode('/', array_slice($path, 0, $i + 1));
				
				// Skip it if it looks like a Windows Drive letter.
				if (preg_match('!^[a-z]:$!i', $dir)) continue;

				// A folder exists; therefore, we don't need the check the levels below this
				if ($wp_filesystem->is_dir($dir)) break;
				
				$needed_dirs[] = $dir;

			}
		}

		static $added_unzip_action = false;
		if (!$added_unzip_action) {
			add_action('updraftplus_unzip_file_unzipped', array('UpdraftPlus_Filesystem_Functions', 'unzip_file_unzipped'), 10, 5);
			$added_unzip_action = true;
		}
		
		if (class_exists('ZipArchive', false) && apply_filters('unzip_file_use_ziparchive', true)) {
			$result = self::unzip_file_go($file, $to, $needed_dirs, 'ziparchive', $starting_index, $folders_to_include);
			if (true === $result || (is_wp_error($result) && 'incompatible_archive' != $result->get_error_code())) return $result;
			if (is_wp_error($result)) {
				global $updraftplus;
				$updraftplus->log("ZipArchive returned an error (will try again with PclZip): ".$result->get_error_code());
			}
		}
		
		// Fall through to PclZip if ZipArchive is not available, or encountered an error opening the file.
		// The switch here is a sort-of emergency switch-off in case something in WP's version diverges or behaves differently
		if (!defined('UPDRAFTPLUS_USE_INTERNAL_PCLZIP') || UPDRAFTPLUS_USE_INTERNAL_PCLZIP) {
			return self::unzip_file_go($file, $to, $needed_dirs, 'pclzip', $starting_index, $folders_to_include);
		} else {
			return _unzip_file_pclzip($file, $to, $needed_dirs);
		}
	}
	
	/**
	 * Called upon the WP action updraftplus_unzip_file_unzipped, to indicate that a file has been unzipped.
	 *
	 * @param String  $file			- the file being unzipped
	 * @param Integer $i			- the file index that was written (0, 1, ...)
	 * @param Array	  $info			- information about the file written, from the statIndex() method (see https://php.net/manual/en/ziparchive.statindex.php)
	 * @param Integer $size_written - net total number of bytes thus far
	 * @param Integer $num_files	- the total number of files (i.e. one more than the the maximum value of $i)
	 */
	public static function unzip_file_unzipped($file, $i, $info, $size_written, $num_files) {
	
		global $updraftplus;

		static $last_file_seen = null;

		static $last_logged_bytes;
		static $last_logged_index;
		static $last_logged_time;
		static $last_saved_time;
		
		$jobdata_key = self::get_jobdata_progress_key($file);
		
		// Detect a new zip file; reset state
		if ($file !== $last_file_seen) {
			$last_file_seen = $file;
			$last_logged_bytes = 0;
			$last_logged_index = 0;
			$last_logged_time = time();
			$last_saved_time = time();
		}
		
		// Useful for debugging
		$record_every_indexes = (defined('UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES') && UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES > 0) ? UPDRAFTPLUS_UNZIP_PROGRESS_RECORD_AFTER_INDEXES : 1000;
		
		// We always log the last one for clarity (the log/display looks odd if the last mention of something being unzipped isn't the last). Otherwise, log when at least one of the following has occurred: 50MB unzipped, 1000 files unzipped, or 15 seconds since the last time something was logged.
		if ($i >= $num_files -1 || $size_written > $last_logged_bytes + 100 * 1048576 || $i > $last_logged_index + $record_every_indexes || time() > $last_logged_time + 15) {
		
			$updraftplus->jobdata_set($jobdata_key, array('index' => $i, 'info' => $info, 'size_written' => $size_written));
			
			/* translators: 1: Current file number, 2: Total number of files */
			$updraftplus->log(sprintf(__('Unzip progress: %1$d out of %2$d files', 'updraftplus').' (%3$s, %4$s)', $i+1, $num_files, UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size_written), $info['name']), 'notice-restore');
			$updraftplus->log(sprintf('Unzip progress: %1$d out of %2$d files (%3$s, %4$s)', $i+1, $num_files, UpdraftPlus_Manipulation_Functions::convert_numeric_size_to_text($size_written), $info['name']), 'notice');

			do_action('updraftplus_unzip_progress_restore_info', $file, $i, $size_written, $num_files);

			$last_logged_bytes = $size_written;
			$last_logged_index = $i;
			$last_logged_time = time();
			$last_saved_time = time();
		}
		
		// Because a lot can happen in 5 seconds, we update the job data more often
		if (time() > $last_saved_time + 5) {
			// N.B. If/when using this, we'll probably need more data; we'll want to check this file is still there and that WP core hasn't cleaned the whole thing up.
			$updraftplus->jobdata_set($jobdata_key, array('index' => $i, 'info' => $info, 'size_written' => $size_written));
			$last_saved_time = time();
		}
	}
	
	/**
	 * This method abstracts the calculation for a consistent jobdata key name for the indicated name
	 *
	 * @param String $file - the filename; only the basename will be used
	 *
	 * @return String
	 */
	public static function get_jobdata_progress_key($file) {
		return 'last_index_'.md5(basename($file));
	}
	
	/**
	 * Compatibility function (exists in WP 4.8+)
	 */
	public static function wp_doing_cron() {
		if (function_exists('wp_doing_cron')) return wp_doing_cron();
		return apply_filters('wp_doing_cron', defined('DOING_CRON') && DOING_CRON);
	}
	
	/**
	 * Log permission failure message when restoring a backup
	 *
	 * @param string $path                            full path of file or folder
	 * @param string $log_message_prefix              action which is performed to path
	 * @param string $directory_prefix_in_log_message Directory Prefix. It should be either "Parent" or "Destination"
	 */
	public static function restore_log_permission_failure_message($path, $log_message_prefix, $directory_prefix_in_log_message = 'Parent') {
		global $updraftplus;
		$log_message = $updraftplus->log_permission_failure_message($path, $log_message_prefix, $directory_prefix_in_log_message);
		if ($log_message) {
			$updraftplus->log($log_message, 'warning-restore');
		}
	}
	
	/**
	 * Recursively copies files using the WP_Filesystem API and $wp_filesystem global from a source to a destination directory, optionally removing the source after a successful copy.
	 *
	 * @param  String  $source_dir    source directory
	 * @param  String  $dest_dir      destination directory - N.B. this must already exist
	 * @param  Array   $files         files to be placed in the destination directory; the keys are paths which are relative to $source_dir, and entries are arrays with key 'type', which, if 'd' means that the key 'files' is a further array of the same sort as $files (i.e. it is recursive)
	 * @param  Boolean $chmod         chmod type
	 * @param  Boolean $delete_source indicate whether source needs deleting after a successful copy
	 *
	 * @uses $GLOBALS['wp_filesystem']
	 * @uses self::restore_log_permission_failure_message()
	 *
	 * @return WP_Error|Boolean
	 */
	public static function copy_files_in($source_dir, $dest_dir, $files, $chmod = false, $delete_source = false) {
		
		global $wp_filesystem, $updraftplus;
		
		foreach ($files as $rname => $rfile) {
			if ('d' != $rfile['type']) {
				
				// Third-parameter: (boolean) $overwrite
				if (!$wp_filesystem->move($source_dir.'/'.$rname, $dest_dir.'/'.$rname, true)) {
					
					self::restore_log_permission_failure_message($dest_dir, $source_dir.'/'.$rname.' -> '.$dest_dir.'/'.$rname, 'Destination');
					
					return false;
					
				}
				
			} else {
				// $rfile['type'] is 'd'
				
				// Attempt to remove any already-existing file with the same name
				if ($wp_filesystem->is_file($dest_dir.'/'.$rname)) @$wp_filesystem->delete($dest_dir.'/'.$rname, false, 'f');// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- if fails, carry on
				
				// No such directory yet: just move it
				if ($wp_filesystem->exists($dest_dir.'/'.$rname) && !$wp_filesystem->is_dir($dest_dir.'/'.$rname) && !$wp_filesystem->move($source_dir.'/'.$rname, $dest_dir.'/'.$rname, false)) {
					
					self::restore_log_permission_failure_message($dest_dir, 'Move '.$source_dir.'/'.$rname.' -> '.$dest_dir.'/'.$rname, 'Destination');
					$updraftplus->log_e('Failed to move directory (check your file permissions and disk quota): %s', $source_dir.'/'.$rname." -&gt; ".$dest_dir.'/'.$rname);
					
					return false;
					
				} elseif (!empty($rfile['files'])) {
					
					if (!$wp_filesystem->exists($dest_dir.'/'.$rname)) $wp_filesystem->mkdir($dest_dir.'/'.$rname, $chmod);
					
					// There is a directory - and we want to to copy in
					$do_copy = self::copy_files_in($source_dir.'/'.$rname, $dest_dir.'/'.$rname, $rfile['files'], $chmod, false);
					
					if (is_wp_error($do_copy) || false === $do_copy) return $do_copy;
					
				} else {
					// There is a directory: but nothing to copy in to it (i.e. $file['files'] is empty). Just remove the directory.
					@$wp_filesystem->rmdir($source_dir.'/'.$rname);// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Silenced to suppress errors that may arise because of the method.
				}
			}
		}
		
		// We are meant to leave the working directory empty. Hence, need to rmdir() once a directory is empty. But not the root of it all in case of others/wpcore.
		if ($delete_source || false !== strpos($source_dir, '/')) {
			if (!$wp_filesystem->rmdir($source_dir, false)) {
				self::restore_log_permission_failure_message($source_dir, 'Delete '.$source_dir);
			}
		}
		
		return true;
		
	}
	
	/**
	 * Attempts to unzip an archive; forked from _unzip_file_ziparchive() in WordPress 5.1-alpha-44182, and modified to use the UD zip classes.
	 *
	 * Assumes that WP_Filesystem() has already been called and set up.
	 *
	 * @global WP_Filesystem_Base $wp_filesystem WordPress filesystem subclass.
	 *
	 * @param String  $file               - full path and filename of ZIP archive.
	 * @param String  $to                 - full path on the filesystem to extract archive to.
	 * @param Array	  $needed_dirs        - a partial list of required folders needed to be created.
	 * @param String  $method             - either 'ziparchive' or 'pclzip'.
	 * @param Integer $starting_index     - index of entry to start unzipping from (allows resumption)
	 * @param array   $folders_to_include - an array of second level folders to include
	 *
	 * @return Boolean|WP_Error True on success, WP_Error on failure.
	 */
	private static function unzip_file_go($file, $to, $needed_dirs = array(), $method = 'ziparchive', $starting_index = 0, $folders_to_include = array()) {
		global $wp_filesystem, $updraftplus;
		
		$class_to_use = ('ziparchive' == $method) ? 'UpdraftPlus_ZipArchive' : 'UpdraftPlus_PclZip';

		if (!class_exists($class_to_use)) updraft_try_include_file('includes/class-zip.php', 'require_once');
		
		$updraftplus->log('Unzipping '.basename($file).' to '.$to.' using '.$class_to_use.', starting index '.$starting_index);
		
		$z = new $class_to_use;

		$flags = (version_compare(PHP_VERSION, '5.2.12', '>') && defined('ZIPARCHIVE::CHECKCONS')) ? ZIPARCHIVE::CHECKCONS : 4;
		
		// This is just for crazy people with mbstring.func_overload enabled (deprecated from PHP 7.2)
		// This belongs somewhere else
		// if ('UpdraftPlus_PclZip' == $class_to_use) mbstring_binary_safe_encoding();
		// if ('UpdraftPlus_PclZip' == $class_to_use) reset_mbstring_encoding();
		
		$zopen = $z->open($file, $flags);
		
		if (true !== $zopen) {
			return new WP_Error('incompatible_archive', __('Incompatible Archive.'), array($method.'_error' => $z->last_error));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		}

		$uncompressed_size = 0;

		$num_files = $z->numFiles;

		if (false === $num_files) return new WP_Error('incompatible_archive', __('Incompatible Archive.'), array($method.'_error' => $z->last_error));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
		
		for ($i = $starting_index; $i < $num_files; $i++) {
			if (!$info = $z->statIndex($i)) {
				return new WP_Error('stat_failed_'.$method, __('Could not retrieve file from archive.').' ('.$z->last_error.')');// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			// Skip the OS X-created __MACOSX directory
			if ('__MACOSX/' === substr($info['name'], 0, 9)) continue;

			// Don't extract invalid files:
			if (0 !== validate_file($info['name'])) continue;

			if (!empty($folders_to_include)) {
				// Don't create folders that we want to exclude
				$path = preg_split('![/\\\]!', untrailingslashit($info['name']));
				if (isset($path[1]) && !in_array($path[1], $folders_to_include)) continue;
			}

			$uncompressed_size += $info['size'];

			if ('/' === substr($info['name'], -1)) {
				// Directory.
				$needed_dirs[] = $to . untrailingslashit($info['name']);
			} elseif ('.' !== ($dirname = dirname($info['name']))) {
				// Path to a file.
				$needed_dirs[] = $to . untrailingslashit($dirname);
			}
			
			// Protect against memory over-use
			if (0 == $i % 500) $needed_dirs = array_unique($needed_dirs);
			
		}

		/*
		* disk_free_space() could return false. Assume that any falsey value is an error.
		* A disk that has zero free bytes has bigger problems.
		* Require we have enough space to unzip the file and copy its contents, with a 10% buffer.
		*/
		if (self::wp_doing_cron()) {
			$available_space = function_exists('disk_free_space') ? @disk_free_space(WP_CONTENT_DIR) : false;// phpcs:ignore Generic.PHP.NoSilencedErrors.Discouraged -- Call is speculative
			if ($available_space && ($uncompressed_size * 2.1) > $available_space) {
				return new WP_Error('disk_full_unzip_file', __('Could not copy files.').' '.__('You may have run out of disk space.'), compact('uncompressed_size', 'available_space'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}
		}

		$needed_dirs = array_unique($needed_dirs);
		foreach ($needed_dirs as $dir) {
			// Check the parent folders of the folders all exist within the creation array.
			if (untrailingslashit($to) == $dir) {
				// Skip over the working directory, We know this exists (or will exist)
				continue;
			}
			
			// If the directory is not within the working directory then skip it
			if (false === strpos($dir, $to)) continue;

			$parent_folder = dirname($dir);
			while (!empty($parent_folder) && untrailingslashit($to) != $parent_folder && !in_array($parent_folder, $needed_dirs)) {
				$needed_dirs[] = $parent_folder;
				$parent_folder = dirname($parent_folder);
			}
		}
		asort($needed_dirs);

		// Create those directories if need be:
		foreach ($needed_dirs as $_dir) {
			// Only check to see if the Dir exists upon creation failure. Less I/O this way.
			if (!$wp_filesystem->mkdir($_dir, FS_CHMOD_DIR) && !$wp_filesystem->is_dir($_dir)) {
				return new WP_Error('mkdir_failed_'.$method, __('Could not create directory.'), substr($_dir, strlen($to)));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}
		}
		unset($needed_dirs);

		$size_written = 0;
		
		$content_cache = array();
		$content_cache_highest = -1;

		for ($i = $starting_index; $i < $num_files; $i++) {

			if (!$info = $z->statIndex($i)) {
				return new WP_Error('stat_failed_'.$method, __('Could not retrieve file from archive.'));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			// directory
			if ('/' == substr($info['name'], -1)) continue;

			// Don't extract the OS X-created __MACOSX
			if ('__MACOSX/' === substr($info['name'], 0, 9)) continue;

			// Don't extract invalid files:
			if (0 !== validate_file($info['name'])) continue;

			if (!empty($folders_to_include)) {
				// Don't extract folders that we want to exclude
				$path = preg_split('![/\\\]!', untrailingslashit($info['name']));
				if (isset($path[1]) && !in_array($path[1], $folders_to_include)) continue;
			}

			// N.B. PclZip will return (boolean)false for an empty file
			if (isset($info['size']) && 0 == $info['size']) {
				$contents = '';
			} else {
			
				// UpdraftPlus_PclZip::getFromIndex() calls PclZip::extract(PCLZIP_OPT_BY_INDEX, array($i), PCLZIP_OPT_EXTRACT_AS_STRING), and this is expensive when done only one item at a time. We try to cache in chunks for good performance as well as being able to resume.
				if ($i > $content_cache_highest && 'UpdraftPlus_PclZip' == $class_to_use) {

					$memory_usage = memory_get_usage(false);
					$total_memory = $updraftplus->memory_check_current();
				
					if ($memory_usage > 0 && $total_memory > 0) {
						$memory_free = $total_memory*1048576 - $memory_usage;
					} else {
						// A sane default. Anything is ultimately better than WP's default of just unzipping everything into memory.
						$memory_free = 50*1048576;
					}
					
					$use_memory = max(10485760, $memory_free - 10485760);

					$total_byte_count = 0;
					$content_cache = array();
					$cache_indexes = array();
					
					$cache_index = $i;
					while ($cache_index < $num_files && $total_byte_count < $use_memory) {
						if (false !== ($cinfo = $z->statIndex($cache_index)) && isset($cinfo['size']) && '/' != substr($cinfo['name'], -1) && '__MACOSX/' !== substr($cinfo['name'], 0, 9) && 0 === validate_file($cinfo['name'])) {
							$total_byte_count += $cinfo['size'];
							if ($total_byte_count < $use_memory) {
								$cache_indexes[] = $cache_index;
								$content_cache_highest = $cache_index;
							}
						}
						$cache_index++;
					}

					if (!empty($cache_indexes)) {
						$content_cache = $z->updraftplus_getFromIndexBulk($cache_indexes);
					}
				}
				$contents = isset($content_cache[$i]) ? $content_cache[$i] : $z->getFromIndex($i);
			}
			
			if (false === $contents && ('pclzip' !== $method || 0 !== $info['size'])) {
				return new WP_Error('extract_failed_'.$method, __('Could not extract file from archive.').' '.$z->last_error, json_encode($info));// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			if (!$wp_filesystem->put_contents($to . $info['name'], $contents, FS_CHMOD_FILE)) {
				return new WP_Error('copy_failed_'.$method, __('Could not copy file.'), $info['name']);// phpcs:ignore WordPress.WP.I18n.MissingArgDomain -- The string exists within the WordPress core.
			}

			if (!empty($info['size'])) $size_written += $info['size'];

			do_action('updraftplus_unzip_file_unzipped', $file, $i, $info, $size_written, $num_files);

		}

		$z->close();

		return true;
	}
}
<!DOCTYPE html>
<html lang="en-US">
<head>
	<meta charset="UTF-8">
	<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<meta name="viewport" content="width=device-width, initial-scale=1">
	<!-- This site is optimized with the Yoast SEO plugin v25.9 - https://yoast.com/wordpress/plugins/seo/ -->
	<title>Why The Likes Of Edelman Don&#039;t Get Tech PR - Smart Office</title>
	<link rel="canonical" href="https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/" />
	<meta property="og:locale" content="en_US" />
	<meta property="og:type" content="article" />
	<meta property="og:title" content="Why The Likes Of Edelman Don&#039;t Get Tech PR - Smart Office" />
	<meta property="og:description" content="COMMENT: The technology industry is a goldmine for public relations Companies. It&#039;s fast moving has constant new product or upgrades and above all fierce competition between brands. But do global PR Companies like Edelman really understand wha its all about." />
	<meta property="og:url" content="https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/" />
	<meta property="og:site_name" content="Smart Office" />
	<meta property="article:published_time" content="1999-12-30T13:41:00+00:00" />
	<meta name="author" content="David Richards" />
	<meta name="twitter:card" content="summary_large_image" />
	<meta name="twitter:label1" content="Written by" />
	<meta name="twitter:data1" content="David Richards" />
	<meta name="twitter:label2" content="Est. reading time" />
	<meta name="twitter:data2" content="7 minutes" />
	<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/#article","isPartOf":{"@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/"},"author":{"name":"David Richards","@id":"https://smartoffice.com.au/#/schema/person/6ed028a8569636ee2d70d979fa540e66"},"headline":"Why The Likes Of Edelman Don&#8217;t Get Tech PR","datePublished":"1999-12-30T13:41:00+00:00","mainEntityOfPage":{"@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/"},"wordCount":1382,"commentCount":0,"publisher":{"@id":"https://smartoffice.com.au/#organization"},"articleSection":["Archive","Public Relations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/#respond"]}]},{"@type":"WebPage","@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/","url":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/","name":"Why The Likes Of Edelman Don't Get Tech PR - Smart Office","isPartOf":{"@id":"https://smartoffice.com.au/#website"},"datePublished":"1999-12-30T13:41:00+00:00","breadcrumb":{"@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/"]}]},{"@type":"BreadcrumbList","@id":"https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://smartoffice.com.au/"},{"@type":"ListItem","position":2,"name":"Why The Likes Of Edelman Don&#8217;t Get Tech PR"}]},{"@type":"WebSite","@id":"https://smartoffice.com.au/#website","url":"https://smartoffice.com.au/","name":"Smart Office","description":"","publisher":{"@id":"https://smartoffice.com.au/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://smartoffice.com.au/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://smartoffice.com.au/#organization","name":"Smart Office","url":"https://smartoffice.com.au/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://smartoffice.com.au/#/schema/logo/image/","url":"https://smartoffice.com.au/wp-content/uploads/2025/07/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","contentUrl":"https://smartoffice.com.au/wp-content/uploads/2025/07/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","width":1359,"height":477,"caption":"Smart Office"},"image":{"@id":"https://smartoffice.com.au/#/schema/logo/image/"}},{"@type":"Person","@id":"https://smartoffice.com.au/#/schema/person/6ed028a8569636ee2d70d979fa540e66","name":"David Richards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://smartoffice.com.au/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/?s=96&d=mm&r=g","caption":"David Richards"},"url":"https://smartoffice.com.au/author/david-richards/"}]}</script>
	<!-- / Yoast SEO plugin. -->


<link rel='dns-prefetch' href='//cdn.jsdelivr.net' />
<link rel="alternate" type="application/rss+xml" title="Smart Office &raquo; Feed" href="https://smartoffice.com.au/feed/" />
<link rel="alternate" type="application/rss+xml" title="Smart Office &raquo; Comments Feed" href="https://smartoffice.com.au/comments/feed/" />
<link rel="alternate" type="application/rss+xml" title="Smart Office &raquo; Why The Likes Of Edelman Don&#8217;t Get Tech PR Comments Feed" href="https://smartoffice.com.au/why-the-likes-of-edelman-dont-get-tech-pr/feed/" />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://smartoffice.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://smartoffice.com.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F&#038;format=xml" />
<style id='wp-img-auto-sizes-contain-inline-css'>
img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}
/*# sourceURL=wp-img-auto-sizes-contain-inline-css */
</style>
<link rel='stylesheet' id='hfe-widgets-style-css' href='https://smartoffice.com.au/wp-content/plugins/header-footer-elementor/inc/widgets-css/frontend.css?ver=2.4.9' media='all' />
<style id='wp-emoji-styles-inline-css'>

	img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}
/*# sourceURL=wp-emoji-styles-inline-css */
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://smartoffice.com.au/wp-includes/css/dist/block-library/style.min.css?ver=6.9.4' media='all' />

<style id='wp-block-heading-inline-css'>
h1:where(.wp-block-heading).has-background,h2:where(.wp-block-heading).has-background,h3:where(.wp-block-heading).has-background,h4:where(.wp-block-heading).has-background,h5:where(.wp-block-heading).has-background,h6:where(.wp-block-heading).has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg}
/*# sourceURL=https://smartoffice.com.au/wp-includes/blocks/heading/style.min.css */
</style>
<style id='wp-block-columns-inline-css'>
.wp-block-columns{box-sizing:border-box;display:flex;flex-wrap:wrap!important}@media (min-width:782px){.wp-block-columns{flex-wrap:nowrap!important}}.wp-block-columns{align-items:normal!important}.wp-block-columns.are-vertically-aligned-top{align-items:flex-start}.wp-block-columns.are-vertically-aligned-center{align-items:center}.wp-block-columns.are-vertically-aligned-bottom{align-items:flex-end}@media (max-width:781px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:100%!important}}@media (min-width:782px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column[style*=flex-basis]{flex-grow:0}}.wp-block-columns.is-not-stacked-on-mobile{flex-wrap:nowrap!important}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column[style*=flex-basis]{flex-grow:0}:where(.wp-block-columns){margin-bottom:1.75em}:where(.wp-block-columns.has-background){padding:1.25em 2.375em}.wp-block-column{flex-grow:1;min-width:0;overflow-wrap:break-word;word-break:break-word}.wp-block-column.is-vertically-aligned-top{align-self:flex-start}.wp-block-column.is-vertically-aligned-center{align-self:center}.wp-block-column.is-vertically-aligned-bottom{align-self:flex-end}.wp-block-column.is-vertically-aligned-stretch{align-self:stretch}.wp-block-column.is-vertically-aligned-bottom,.wp-block-column.is-vertically-aligned-center,.wp-block-column.is-vertically-aligned-top{width:100%}
/*# sourceURL=https://smartoffice.com.au/wp-includes/blocks/columns/style.min.css */
</style>

<style id='classic-theme-styles-inline-css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
/*# sourceURL=/wp-includes/css/classic-themes.min.css */
</style>
<style id='global-styles-inline-css'>
:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--contrast: var(--contrast);--wp--preset--color--contrast-2: var(--contrast-2);--wp--preset--color--contrast-3: var(--contrast-3);--wp--preset--color--base: var(--base);--wp--preset--color--base-2: var(--base-2);--wp--preset--color--base-3: var(--base-3);--wp--preset--color--accent: var(--accent);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
/*# sourceURL=global-styles-inline-css */
</style>

<link rel='stylesheet' id='contact-form-7-css' href='https://smartoffice.com.au/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=6.1.1' media='all' />
<link rel='stylesheet' id='hfe-style-css' href='https://smartoffice.com.au/wp-content/plugins/header-footer-elementor/assets/css/header-footer-elementor.css?ver=2.4.9' media='all' />
<link rel='stylesheet' id='elementor-frontend-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.31.5' media='all' />
<link rel='stylesheet' id='elementor-post-53-css' href='https://smartoffice.com.au/wp-content/uploads/elementor/css/post-53.css?ver=1773587038' media='all' />
<link rel='stylesheet' id='elementor-post-153-css' href='https://smartoffice.com.au/wp-content/uploads/elementor/css/post-153.css?ver=1773587038' media='all' />
<link rel='stylesheet' id='elementor-post-143-css' href='https://smartoffice.com.au/wp-content/uploads/elementor/css/post-143.css?ver=1773587038' media='all' />
<link rel='stylesheet' id='generatepress-style-css' href='https://smartoffice.com.au/wp-content/themes/generatepress/style.css?ver=6.9.4' media='all' />
<link rel='stylesheet' id='generatepress-child-style-css' href='https://smartoffice.com.au/wp-content/themes/Simple%20Office/style.css?ver=6.9.4' media='all' />
<link rel='stylesheet' id='slick-css-css' href='https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css?ver=6.9.4' media='all' />
<link rel='stylesheet' id='slick-theme-css-css' href='https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick-theme.css?ver=6.9.4' media='all' />
<link rel='stylesheet' id='font-awesome-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' media='all' />
<link rel='stylesheet' id='generate-comments-css' href='https://smartoffice.com.au/wp-content/themes/generatepress/assets/css/components/comments.min.css?ver=3.6.0' media='all' />
<link rel='stylesheet' id='generate-widget-areas-css' href='https://smartoffice.com.au/wp-content/themes/generatepress/assets/css/components/widget-areas.min.css?ver=3.6.0' media='all' />
<link rel='stylesheet' id='generate-style-css' href='https://smartoffice.com.au/wp-content/themes/generatepress/assets/css/main.min.css?ver=3.6.0' media='all' />
<style id='generate-style-inline-css'>
body{background-color:var(--base-2);color:var(--contrast);}a{color:var(--accent);}a{text-decoration:underline;}.entry-title a, .site-branding a, a.button, .wp-block-button__link, .main-navigation a{text-decoration:none;}a:hover, a:focus, a:active{color:var(--contrast);}.wp-block-group__inner-container{max-width:1200px;margin-left:auto;margin-right:auto;}:root{--contrast:#222222;--contrast-2:#575760;--contrast-3:#b2b2be;--base:#f0f0f0;--base-2:#f7f8f9;--base-3:#ffffff;--accent:#1e73be;}:root .has-contrast-color{color:var(--contrast);}:root .has-contrast-background-color{background-color:var(--contrast);}:root .has-contrast-2-color{color:var(--contrast-2);}:root .has-contrast-2-background-color{background-color:var(--contrast-2);}:root .has-contrast-3-color{color:var(--contrast-3);}:root .has-contrast-3-background-color{background-color:var(--contrast-3);}:root .has-base-color{color:var(--base);}:root .has-base-background-color{background-color:var(--base);}:root .has-base-2-color{color:var(--base-2);}:root .has-base-2-background-color{background-color:var(--base-2);}:root .has-base-3-color{color:var(--base-3);}:root .has-base-3-background-color{background-color:var(--base-3);}:root .has-accent-color{color:var(--accent);}:root .has-accent-background-color{background-color:var(--accent);}.top-bar{background-color:#636363;color:#ffffff;}.top-bar a{color:#ffffff;}.top-bar a:hover{color:#303030;}.site-header{background-color:var(--base-3);}.main-title a,.main-title a:hover{color:var(--contrast);}.site-description{color:var(--contrast-2);}.mobile-menu-control-wrapper .menu-toggle,.mobile-menu-control-wrapper .menu-toggle:hover,.mobile-menu-control-wrapper .menu-toggle:focus,.has-inline-mobile-toggle #site-navigation.toggled{background-color:rgba(0, 0, 0, 0.02);}.main-navigation,.main-navigation ul ul{background-color:var(--base-3);}.main-navigation .main-nav ul li a, .main-navigation .menu-toggle, .main-navigation .menu-bar-items{color:var(--contrast);}.main-navigation .main-nav ul li:not([class*="current-menu-"]):hover > a, .main-navigation .main-nav ul li:not([class*="current-menu-"]):focus > a, .main-navigation .main-nav ul li.sfHover:not([class*="current-menu-"]) > a, .main-navigation .menu-bar-item:hover > a, .main-navigation .menu-bar-item.sfHover > a{color:var(--accent);}button.menu-toggle:hover,button.menu-toggle:focus{color:var(--contrast);}.main-navigation .main-nav ul li[class*="current-menu-"] > a{color:var(--accent);}.navigation-search input[type="search"],.navigation-search input[type="search"]:active, .navigation-search input[type="search"]:focus, .main-navigation .main-nav ul li.search-item.active > a, .main-navigation .menu-bar-items .search-item.active > a{color:var(--accent);}.main-navigation ul ul{background-color:var(--base);}.separate-containers .inside-article, .separate-containers .comments-area, .separate-containers .page-header, .one-container .container, .separate-containers .paging-navigation, .inside-page-header{background-color:var(--base-3);}.entry-title a{color:var(--contrast);}.entry-title a:hover{color:var(--contrast-2);}.entry-meta{color:var(--contrast-2);}.sidebar .widget{background-color:var(--base-3);}.footer-widgets{background-color:var(--base-3);}.site-info{background-color:var(--base-3);}input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,select{color:var(--contrast);background-color:var(--base-2);border-color:var(--base);}input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="number"]:focus,textarea:focus,select:focus{color:var(--contrast);background-color:var(--base-2);border-color:var(--contrast-3);}button,html input[type="button"],input[type="reset"],input[type="submit"],a.button,a.wp-block-button__link:not(.has-background){color:#ffffff;background-color:#55555e;}button:hover,html input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button:focus,html input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#ffffff;background-color:#3f4047;}a.generate-back-to-top{background-color:rgba( 0,0,0,0.4 );color:#ffffff;}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba( 0,0,0,0.6 );color:#ffffff;}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,0.2);}@media (max-width:768px){.main-navigation .menu-bar-item:hover > a, .main-navigation .menu-bar-item.sfHover > a{background:none;color:var(--contrast);}}.nav-below-header .main-navigation .inside-navigation.grid-container, .nav-above-header .main-navigation .inside-navigation.grid-container{padding:0px 20px 0px 20px;}.site-main .wp-block-group__inner-container{padding:40px;}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px;}.entry-content .alignwide, body:not(.no-sidebar) .entry-content .alignfull{margin-left:-40px;width:calc(100% + 80px);max-width:calc(100% + 80px);}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px;}.rtl .main-navigation .main-nav ul li.menu-item-has-children > a{padding-right:20px;}@media (max-width:768px){.separate-containers .inside-article, .separate-containers .comments-area, .separate-containers .page-header, .separate-containers .paging-navigation, .one-container .site-content, .inside-page-header{padding:30px;}.site-main .wp-block-group__inner-container{padding:30px;}.inside-top-bar{padding-right:30px;padding-left:30px;}.inside-header{padding-right:30px;padding-left:30px;}.widget-area .widget{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.footer-widgets-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.inside-site-info{padding-right:30px;padding-left:30px;}.entry-content .alignwide, body:not(.no-sidebar) .entry-content .alignfull{margin-left:-30px;width:calc(100% + 60px);max-width:calc(100% + 60px);}.one-container .site-main .paging-navigation{margin-bottom:20px;}}/* End cached CSS */.is-right-sidebar{width:30%;}.is-left-sidebar{width:30%;}.site-content .content-area{width:70%;}@media (max-width:768px){.main-navigation .menu-toggle,.sidebar-nav-mobile:not(#sticky-placeholder){display:block;}.main-navigation ul,.gen-sidebar-nav,.main-navigation:not(.slideout-navigation):not(.toggled) .main-nav > ul,.has-inline-mobile-toggle #site-navigation .inside-navigation > *:not(.navigation-search):not(.main-nav){display:none;}.nav-align-right .inside-navigation,.nav-align-center .inside-navigation{justify-content:space-between;}.has-inline-mobile-toggle .mobile-menu-control-wrapper{display:flex;flex-wrap:wrap;}.has-inline-mobile-toggle .inside-header{flex-direction:row;text-align:left;flex-wrap:wrap;}.has-inline-mobile-toggle .header-widget,.has-inline-mobile-toggle #site-navigation{flex-basis:100%;}.nav-float-left .has-inline-mobile-toggle #site-navigation{order:10;}}
.elementor-template-full-width .site-content{display:block;}
/*# sourceURL=generate-style-inline-css */
</style>
<link rel='stylesheet' id='generate-child-css' href='https://smartoffice.com.au/wp-content/themes/Simple%20Office/style.css?ver=1770030817' media='all' />
<link rel='stylesheet' id='hfe-elementor-icons-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.34.0' media='all' />
<link rel='stylesheet' id='hfe-icons-list-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css?ver=3.24.3' media='all' />
<link rel='stylesheet' id='hfe-social-icons-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/widget-social-icons.min.css?ver=3.24.0' media='all' />
<link rel='stylesheet' id='hfe-social-share-icons-brands-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/lib/font-awesome/css/brands.css?ver=5.15.3' media='all' />
<link rel='stylesheet' id='hfe-social-share-icons-fontawesome-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.css?ver=5.15.3' media='all' />
<link rel='stylesheet' id='hfe-nav-menu-icons-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/lib/font-awesome/css/solid.css?ver=5.15.3' media='all' />
<link rel='stylesheet' id='elementor-gf-local-roboto-css' href='https://staging.strixdevelopment.net/smartoffice/wp-content/uploads/elementor/google-fonts/css/roboto.css?ver=1753779631' media='all' />
<link rel='stylesheet' id='elementor-gf-local-robotoslab-css' href='https://staging.strixdevelopment.net/smartoffice/wp-content/uploads/elementor/google-fonts/css/robotoslab.css?ver=1753779648' media='all' />
<script src="https://smartoffice.com.au/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
<script src="https://smartoffice.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="jquery-js-after">
!function($){"use strict";$(document).ready(function(){$(this).scrollTop()>100&&$(".hfe-scroll-to-top-wrap").removeClass("hfe-scroll-to-top-hide"),$(window).scroll(function(){$(this).scrollTop()<100?$(".hfe-scroll-to-top-wrap").fadeOut(300):$(".hfe-scroll-to-top-wrap").fadeIn(300)}),$(".hfe-scroll-to-top-wrap").on("click",function(){$("html, body").animate({scrollTop:0},300);return!1})})}(jQuery);
!function($){'use strict';$(document).ready(function(){var bar=$('.hfe-reading-progress-bar');if(!bar.length)return;$(window).on('scroll',function(){var s=$(window).scrollTop(),d=$(document).height()-$(window).height(),p=d? s/d*100:0;bar.css('width',p+'%')});});}(jQuery);
//# sourceURL=jquery-js-after
</script>
<link rel="https://api.w.org/" href="https://smartoffice.com.au/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://smartoffice.com.au/wp-json/wp/v2/posts/85539" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://smartoffice.com.au/xmlrpc.php?rsd" />
<meta name="generator" content="WordPress 6.9.4" />
<link rel='shortlink' href='https://smartoffice.com.au/?p=85539' />

<!-- This site is using AdRotate Professional v5.23.1 to display their advertisements - https://ajdg.solutions/ -->
<!-- AdRotate CSS -->
<style type="text/css" media="screen">
	.g { margin:0px; padding:0px; overflow:hidden; line-height:1; zoom:1; }
	.g img { height:auto; }
	.g-col { position:relative; float:left; }
	.g-col:first-child { margin-left: 0; }
	.g-col:last-child { margin-right: 0; }
	.g-wall { display:block; position:fixed; left:0; top:0; width:100%; height:100%; z-index:-1; }
	.woocommerce-page .g, .bbpress-wrapper .g { margin: 20px auto; clear:both; }
	@media only screen and (max-width: 480px) {
		.g-col, .g-dyn, .g-single { width:100%; margin-left:0; margin-right:0; }
		.woocommerce-page .g, .bbpress-wrapper .g { margin: 10px auto; }
	}
</style>
<!-- /AdRotate CSS -->

<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/7.0.0/css/all.min.css" integrity="sha512-DxV+EoADOkOygM4IR9yXP8Sb2qwgidEmeqAEmDKIOfPRQZOWbXCzLC6vjbZyy0vPisbH2SyW27+ddLVCN+OMzQ==" crossorigin="anonymous" referrerpolicy="no-referrer" />


 <!-- Slick CSS -->
  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css" />
  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick-theme.css" /><link rel="pingback" href="https://smartoffice.com.au/xmlrpc.php">
<meta name="generator" content="Elementor 3.31.5; features: e_font_icon_svg, additional_custom_breakpoints, e_element_cache; settings: css_print_method-external, google_font-enabled, font_display-swap">
			<style>
				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),
				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * {
					background-image: none !important;
				}
				@media screen and (max-height: 1024px) {
					.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),
					.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * {
						background-image: none !important;
					}
				}
				@media screen and (max-height: 640px) {
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
						background-image: none !important;
					}
				}
			</style>
			<link rel='stylesheet' id='widget-image-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/widget-image.min.css?ver=3.31.5' media='all' />
<link rel='stylesheet' id='widget-icon-list-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css?ver=3.31.5' media='all' />
<link rel='stylesheet' id='widget-heading-css' href='https://smartoffice.com.au/wp-content/plugins/elementor/assets/css/widget-heading.min.css?ver=3.31.5' media='all' />
<style id='core-block-supports-inline-css'>
.wp-container-core-columns-is-layout-9d6595d7{flex-wrap:nowrap;}
/*# sourceURL=core-block-supports-inline-css */
</style>

</head>

<body class="wp-singular post-template-default single single-post postid-85539 single-format-gallery wp-custom-logo wp-embed-responsive wp-theme-generatepress wp-child-theme-SimpleOffice ehf-header ehf-footer ehf-template-generatepress ehf-stylesheet-Simple Office right-sidebar nav-float-right separate-containers header-aligned-left dropdown-hover elementor-default elementor-kit-53" itemtype="https://schema.org/Blog" itemscope>
	<script>
  window.addEventListener("scroll", function () {
    const header = document.querySelector(".header");
    if (window.scrollY > 0) {
      header.classList.add("extra-class");
    } else {
      header.classList.remove("extra-class");
    }
  });
</script><a class="screen-reader-text skip-link" href="#content" title="Skip to content">Skip to content</a>		<header id="masthead" itemscope="itemscope" itemtype="https://schema.org/WPHeader">
			<p class="main-title bhf-hidden" itemprop="headline"><a href="https://smartoffice.com.au" title="Smart Office" rel="home">Smart Office</a></p>
					<div data-elementor-type="wp-post" data-elementor-id="153" class="elementor elementor-153">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-f97e478 header elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f97e478" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b139be header-column" data-id="4b139be" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-e3ce3d5 header-inner header-row elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3ce3d5" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cb89ba9 header-first-col header-logo" data-id="cb89ba9" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7678b5d elementor-widget elementor-widget-site-logo" data-id="7678b5d" data-element_type="widget" data-settings="{&quot;align&quot;:&quot;center&quot;,&quot;width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;caption_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="site-logo.default">
				<div class="elementor-widget-container">
							<div class="hfe-site-logo">
													<a data-elementor-open-lightbox=""  class='elementor-clickable' href="https://smartoffice.com.au">
							<div class="hfe-site-logo-set">           
				<div class="hfe-site-logo-container">
									<img class="hfe-site-logo-img elementor-animation-"  src="https://smartoffice.com.au/wp-content/uploads/2025/07/Smart-Office-Logo-Final-Yellow-1_page-0001-300x105.jpg" alt="default-logo"/>
				</div>
			</div>
							</a>
						</div>  
							</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b65bbdb header-second-col header-menus" data-id="b65bbdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09c48d3 hfe-nav-menu__align-left hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu" data-id="09c48d3" data-element_type="widget" data-settings="{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="navigation-menu.default">
				<div class="elementor-widget-container">
								<div class="hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none" data-layout="horizontal">
				<div role="button" class="hfe-nav-menu__toggle elementor-clickable" tabindex="0" aria-label="Menu Toggle">
					<span class="screen-reader-text">Menu</span>
					<div class="hfe-nav-menu-icon">
						<svg aria-hidden="true"  class="e-font-icon-svg e-fas-align-justify" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z"></path></svg>					</div>
				</div>
				<nav class="hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow" data-toggle-icon="&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;/path&gt;&lt;/svg&gt;" data-close-icon="&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;/path&gt;&lt;/svg&gt;" data-full-width="yes">
					<ul id="menu-1-09c48d3" class="hfe-nav-menu"><li id="menu-item-201" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home parent hfe-creative-menu"><a href="https://smartoffice.com.au/" class = "hfe-menu-item">Home</a></li>
<li id="menu-item-210" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/technology/" class = "hfe-menu-item">TECHNOLOGY</a></li>
<li id="menu-item-211" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/management/" class = "hfe-menu-item">Management</a></li>
<li id="menu-item-194" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/financial/" class = "hfe-menu-item">Financial</a></li>
<li id="menu-item-212" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/resources/" class = "hfe-menu-item">Resources</a></li>
<li id="menu-item-213" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/reviews/" class = "hfe-menu-item">Reviews</a></li>
<li id="menu-item-214" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/sales-marketing/" class = "hfe-menu-item">Sales &#038; Marketing</a></li>
</ul> 
				</nav>
			</div>
							</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da17ef1 header-third-col" data-id="da17ef1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-c173400 header-search-home  elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c173400" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-820563f search-bar" data-id="820563f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-029ec6f hfe-search-layout-icon elementor-widget elementor-widget-hfe-search-button" data-id="029ec6f" data-element_type="widget" data-settings="{&quot;input_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:250,&quot;sizes&quot;:[]},&quot;input_icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;input_icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;toggle_icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="hfe-search-button.default">
				<div class="elementor-widget-container">
							<form class="hfe-search-button-wrapper" role="search" action="https://smartoffice.com.au/" method="get">

						<div class = "hfe-search-icon-toggle">
				<input placeholder="" class="hfe-search-form__input" type="search" name="s" title="Search" value="">
				<i class="fas fa-search" aria-hidden="true"></i>
			</div>
					</form>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-053705d search-bar" data-id="053705d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6affe7c elementor-widget elementor-widget-image" data-id="6affe7c" data-element_type="widget" data-widget_type="image.default">
																<a href="https://staging.strixdevelopment.net/smartoffice/">
							<img width="40" height="40" src="https://smartoffice.com.au/wp-content/uploads/2025/07/Rectangle-28801.png" class="attachment-large size-large wp-image-41" alt="" />								</a>
															</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
				</header>

	
	<div class="site grid-container container hfeed" id="page">
				<div class="site-content" id="content">
			
	<div class="content-area" id="primary">
		<main class="site-main" id="main">
		    
			
<article id="post-85539" class="post-85539 post type-post status-publish format-gallery hentry category-archive category-public-relations post_format-post-format-gallery" itemtype="https://schema.org/CreativeWork" itemscope>
	<div class="inside-article">
		<div class="breadcrumbs" style="font-size:20px;"><p id="breadcrumbs"><span><span><a href="https://smartoffice.com.au/">Home</a></span> » <span class="breadcrumb_last" aria-current="page">Why The Likes Of Edelman Don&#8217;t Get Tech PR</span></span></p></div><h1 style="font-size:70px; margin-bottom:10px;font-weight: 500; text-transform: uppercase;">Why The Likes Of Edelman Don&#8217;t Get Tech PR</h1><div class="author-share-wrapper" style="display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; margin-bottom:20px; text-transform: uppercase;"><div class="author-date" style="font-size:20px;">By <strong>David Richards</strong> | <span style="color:#d42e2e;">31 Dec 1999</span></div><div class="share-section" style="display:flex; align-items:center; gap:12px; margin-top:10px;"><span style="font-weight:bold; display:flex; align-items:center; gap:6px; font-size:14px;"><i class="fas fa-share-alt"></i> SHARE</span><a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F" target="_blank" rel="noopener" style="display:inline-flex; justify-content:center; align-items:center; width:30px; height:30px; border:1px solid #ccc; border-radius:50%; font-size:14px; color:#333; text-decoration:none; transition:all 0.3s ease;"><i class="fab fa-linkedin-in"></i></a><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F" target="_blank" rel="noopener" style="display:inline-flex; justify-content:center; align-items:center; width:30px; height:30px; border:1px solid #ccc; border-radius:50%; font-size:14px; color:#333; text-decoration:none; transition:all 0.3s ease;"><i class="fab fa-facebook-f"></i></a><a href="https://twitter.com/intent/tweet?text=Why+The+Likes+Of+Edelman+Don%26%238217%3Bt+Get+Tech+PR&url=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F" target="_blank" rel="noopener" style="display:inline-flex; justify-content:center; align-items:center; width:30px; height:30px; border:1px solid #ccc; border-radius:50%; font-size:14px; color:#333; text-decoration:none; transition:all 0.3s ease;"><i class="fab fa-x-twitter"></i></a><a href="https://www.instagram.com/" target="_blank" rel="noopener" style="display:inline-flex; justify-content:center; align-items:center; width:30px; height:30px; border:1px solid #ccc; border-radius:50%; font-size:14px; color:#333; text-decoration:none; transition:all 0.3s ease;"><i class="fab fa-instagram"></i></a><a href="https://wa.me/?text=https%3A%2F%2Fsmartoffice.com.au%2Fwhy-the-likes-of-edelman-dont-get-tech-pr%2F" target="_blank" rel="noopener" style="display:inline-flex; justify-content:center; align-items:center; width:30px; height:30px; border:1px solid #ccc; border-radius:50%; font-size:14px; color:#333; text-decoration:none; transition:all 0.3s ease;"><i class="fab fa-whatsapp"></i></a></div></div>			<header class="entry-header">
				<h1 class="entry-title" itemprop="headline">Why The Likes Of Edelman Don&#8217;t Get Tech PR</h1>		<div class="entry-meta">
			<span class="posted-on"><time class="entry-date published" datetime="1999-12-31T00:41:00+00:00" itemprop="datePublished">December 31, 1999</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://smartoffice.com.au/author/david-richards/" title="View all posts by David Richards" rel="author" itemprop="url"><span class="author-name" itemprop="name">David Richards</span></a></span></span> 		</div>
					</header>
			
		<div class="entry-content" itemprop="text">
			<p>COMMENT: The technology industry is a goldmine for public relations Companies. It&#8217;s fast moving has constant new product or upgrades and above all fierce competition between brands. But do global PR Companies like Edelman really understand wha its all about.<P>The answer is NO. What they do know a about is charging vendors big fees, spin doctoring and delivering media reports for vendors that actually do not report whether ones PR investment is being well spent.</P><P>A classic example is big end of town PR group Edelman who represent several vendors including Samsung. They are also the same agency that got dumped by LG&nbsp; 18 months ago. A recent conversation with one of their senior executives clearly demonstrated that this Company has really lost it when it comes to identifying what is news and relevant Vs a subject which they believe that they can spin doctor or as they said &#8220;find an angle on&#8221;. Here is an example of why Edelman clients should be questioning their investment in the Companies operations. Last week Josh Delgado a senior executive of Samsung&#8217;s mobile phone division in Australia gave an industry address on the mobile phone market. He revealed that within the company&#8217;s business units that generated $US57.5 billion in sales last year, Samsung&#8217;s mobile division was the largest contributor to revenue growth.</P><P>He also told the audience that last year Samsung increased its sales by 20 per cent to 103 million units to become the third largest manufacturer behind Motorola and Nokia.&nbsp; He even revealed that in Australia. In 2005, Samsung grew sales by 33 per cent. So is this news and relevant to the marketplace. Dam right it is. So did Edelman invite the technology media to hear the good news? No. With the exception of one or two whom in there opinion will go to an event after 6.00pm. There view was that most technology journalists are not interested in stories after 6.00pm which in my opinion is a load of garbage as I have been to many industry events in the evening attended by journalists. When approached as to why no journalists were invited or why no press release had been issued after the event. They said &#8220;We are still working out an angle for journalists. If you tell what your focus is we will find an angle for you&#8221;.</P><DIV class=NFBreak contentEditable=false style=page-break-before:always>&nbsp;</DIV><P></P><P>Hello, is the world round? The fact is that SmartHouse Magazine has been in the market for 4 years, its sister reseller trade publication 3 years and in that period we have constantly covered Samsung as a global brand in the lifestyle technology market and the mobile market. Yet I have to put up with some PR imbecile asking me whether what I write is relevant to Samsung. The fact is that Edelman is a classic churner. They take overseas product releases and churn them out the door to media organisations like mine and then claim credit for gaining PR exposure. Is this worth a big fat retainer? No, because we are going to cover a new product announcement anyway. The fact is that today the name of the game is getting news onto Google where everyday millions access the Google searh engine for information. Companies like Edelman don&#8217;t get this and as a result their clients suffer. </P><P>Today my business is more about web than print as it allows me to not only reach tens of thousands of people who visit our consumer web site &nbsp;<A href="http://www.smarthouse.com.au/">www.smarthouse.com.au</A>&nbsp; but trade sites like <A href="http://www.smartofficenews.com.au/">www.smartofficenews.com.au</A> and <A href="http://www.smarthousenews.com.au/">www.smarthousenews.com.au</A>.&nbsp;&nbsp;</P><P>So do PR Companies like Edelman&nbsp;understand the value of brand PR the answer is No, and is that a big worry for vendors,&nbsp;Yes, as brand PR is worth far more than product PR. In 15 years of writing about technology and churning out roughly 3,000 words a day on various technology subjects I have never once had a PR Company come to me and say that they want to talk about a brand instead of a product.&nbsp; The fact is that products get old and need to be replaced. Brands hang around for a long time. What Josh Delgado of Samsung&#8217;s mobile phone division spoke about goes to brand values not product PR. Consumers are loyal to brands just look at Sony. 18 months ago they were a basket case in the large screen TV market, today they are on a role with the Bravia LCD TV.&nbsp; </P><P>What we have today with the likes of Edelman PR is a Company that is desperately trying to churn content and hours to make money. The staff they employ may have done a PR course but most are brain dead when it comes to understanding how or what a technology media Company like mine needs to be fed. For example during the time that I ran one of the largest IT media Companies in Australia I was never once approached by a PR Company with a view to actually trying to understand how we operate or what we need. Nor have I ever had one of them approach us to organise front line work experience for their account executives who don&#8217;t have media experience.</P><DIV class=NFBreak contentEditable=false style=page-break-before:always>&nbsp;</DIV><P></P><P>I don&#8217;t need a PR hack between a Company executive and myself to ask a simple question of an industry executive. I don&#8217;t need them to as Edelman put it find an angle to sell to us. The fact is that PR is critical in any marketing mix but we are not here to be a cheap form of communication. Companies like Creative Technology have been churning PR for years with little expenditure on brand advertising and look where they are today. Making big losses and desperately trying to compete up against Apple, who are very much brand and PR savvy. </P><P>Right now many Companies like Edelman are telling clients that they know how to spin the PR ball to get a result, some have even resorted to editorial inserts in an effort to dress PR up as an advertising message.</P><P>The fact is that media Companies need ad revenue to survive so we are a wake up to the Companies that try using media organisations as a free party political broadcast machine to get a message up without any investment in paid marketing other than PR. At the same time we like breaking news which is something that the likes of Edelman don&#8217;t understand. We like new products and we like brand and retail stories but for many Companies the question is what comes first the PR or the advertising. In an interview recently, marketing strategist and author Al Ries pointed initially to the credibility factor in launching an unknown entity through advertising. &#8220;Relatively speaking PR has more credibility than advertising he said. That&#8217;s why a lot of advertisers have tried to run ads that look like editorial. And the media has fought back by labelling that ad with the word &#8216;advertisement.</P><DIV class=NFBreak contentEditable=false style=page-break-before:always>&nbsp;</DIV><P></P><P>He says that the problem with advertising [to launch] a brand? Is that it has no credibility. Why would you read an ad about a product you&#8217;ve never heard of? See most people say, &#8216;I&#8217;ve never heard of it; it can&#8217;t be anything.&#8217;&nbsp; Why would you believe what&#8217;s in an ad? It&#8217;s self serving; it&#8217;s a one-sided message.&#8221; </P><P>&#8220;He&#8217;s wrong,&#8221; concluded chairman of ad agency DDB Worldwide Keith Reinhard, who dismissed Ries&#8217;s challenge to the ad industry. &#8220;Why would anyone set up a completely artificial choice between advertising and PR? Any experienced marketer knows that we use them together. Every brand is different, every brand has different needs and different targets, and so we utilise all the communications voices at hand. But to say that advertising is not an essential part of this is nuts.&#8221; </P><P>For the records I also established Weston Communications Pty Ltd which was the third largest and most profitable PR Company in Australia. We worked on brands like Shell, BMW, Avis, Dulux and Pepsico. This Company was sold to Ogilvy &amp; Mather and was the foundation Company for what is Ogilvy &amp; Mather PR today. </P></p>
		</div>

				<footer class="entry-meta" aria-label="Entry meta">
			<span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://smartoffice.com.au/category/archive/" rel="category tag">Archive</a>, <a href="https://smartoffice.com.au/category/public-relations/" rel="category tag">Public Relations</a></span> 		<nav id="nav-below" class="post-navigation" aria-label="Posts">
			<div class="nav-previous"><span class="gp-icon icon-arrow-left"><svg viewBox="0 0 192 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill-rule="evenodd" clip-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="1.414"><path d="M178.425 138.212c0 2.265-1.133 4.813-2.832 6.512L64.276 256.001l111.317 111.277c1.7 1.7 2.832 4.247 2.832 6.513 0 2.265-1.133 4.813-2.832 6.512L161.43 394.46c-1.7 1.7-4.249 2.832-6.514 2.832-2.266 0-4.816-1.133-6.515-2.832L16.407 262.514c-1.699-1.7-2.832-4.248-2.832-6.513 0-2.265 1.133-4.813 2.832-6.512l131.994-131.947c1.7-1.699 4.249-2.831 6.515-2.831 2.265 0 4.815 1.132 6.514 2.831l14.163 14.157c1.7 1.7 2.832 3.965 2.832 6.513z" fill-rule="nonzero" /></svg></span><span class="prev"><a href="https://smartoffice.com.au/linksys-roll-out-802-11n-routers/" rel="prev">Linksys Roll Out 802.11n Routers</a></span></div><div class="nav-next"><span class="gp-icon icon-arrow-right"><svg viewBox="0 0 192 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill-rule="evenodd" clip-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="1.414"><path d="M178.425 256.001c0 2.266-1.133 4.815-2.832 6.515L43.599 394.509c-1.7 1.7-4.248 2.833-6.514 2.833s-4.816-1.133-6.515-2.833l-14.163-14.162c-1.699-1.7-2.832-3.966-2.832-6.515 0-2.266 1.133-4.815 2.832-6.515l111.317-111.316L16.407 144.685c-1.699-1.7-2.832-4.249-2.832-6.515s1.133-4.815 2.832-6.515l14.163-14.162c1.7-1.7 4.249-2.833 6.515-2.833s4.815 1.133 6.514 2.833l131.994 131.993c1.7 1.7 2.832 4.249 2.832 6.515z" fill-rule="nonzero" /></svg></span><span class="next"><a href="https://smartoffice.com.au/symantec-earnings-lower-with-acquisition-costs/" rel="next">Symantec Earnings Lower With Acquisition Costs</a></span></div>		</nav>
				</footer>
			</div>
</article>

			<div class="comments-area">
				<div id="comments">

		<div id="respond" class="comment-respond">
		<h3 id="reply-title" class="comment-reply-title">Leave a Comment <small><a rel="nofollow" id="cancel-comment-reply-link" href="/why-the-likes-of-edelman-dont-get-tech-pr/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://smartoffice.com.au/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-form-comment"><label for="comment" class="screen-reader-text">Comment</label><textarea id="comment" name="comment" cols="45" rows="8" required></textarea></p><label for="author" class="screen-reader-text">Name</label><input placeholder="Name *" id="author" name="author" type="text" value="" size="30" required />
<label for="email" class="screen-reader-text">Email</label><input placeholder="Email *" id="email" name="email" type="email" value="" size="30" required />
<label for="url" class="screen-reader-text">Website</label><input placeholder="Website" id="url" name="url" type="url" value="" size="30" />
<p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p>
<p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='85539' id='comment_post_ID' />
<input type='hidden' name='comment_parent' id='comment_parent' value='0' />
</p></form>	</div><!-- #respond -->
	
</div><!-- #comments -->
			</div>

					</main>
	</div>

	<div class="widget-area sidebar is-right-sidebar" id="right-sidebar">
	<div class="inside-right-sidebar">
		<aside id="fqfaemkxfo-6" class="widget inner-padding fqfaemkxfo"><div class="g g-3"><div class="g-single a-667"><a class="gofollow" data-track="NjY3LDMsNjA=" href="https://www.cygnett.com"><img src="https://smartoffice.com.au/wp-content/uploads/2025/09/300x600.jpg" /></a></div></div></aside><aside id="fqfaemkxfo-5" class="widget inner-padding fqfaemkxfo"><div class="g g-2"><div class="g-single a-642"><a class="gofollow" data-track="NjQyLDIsNjA=" href="https://www.westan.com.au/brands-whatmough"><img src="https://smartoffice.com.au/wp-content/uploads/2025/09/Westan-300x250px.jpg" /></a></div></div></aside><aside id="block-12" class="widget inner-padding widget_block">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Popular Posts</h2>
</div>
</div>
</aside><aside id="block-22" class="widget inner-padding widget_block"><p><ul class="shortcode-popular-posts"><li style="display:flex; gap:10px; margin-bottom:10px;"><div class="image-width-height"><img decoding="async" width="150" height="96" src="https://smartoffice.com.au/wp-content/uploads/2025/09/329461954_4096.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" /></div><div><a href="https://smartoffice.com.au/samsung-brings-seamless-streaming-to-hotels-with-new-hu8000f-hospitality-tvs/">Samsung Brings Seamless Streaming To Hotels With New HU8000F Hospitality TVs</a><p style="font-size: 12px; margin: 0;">0 Comments</p></div></li><li style="display:flex; gap:10px; margin-bottom:10px;"><div class="image-width-height"><img decoding="async" width="150" height="150" src="https://smartoffice.com.au/wp-content/uploads/2017/07/201105270406276c6d6_300x300-1-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2017/07/201105270406276c6d6_300x300-1-150x150.png 150w, https://smartoffice.com.au/wp-content/uploads/2017/07/201105270406276c6d6_300x300-1.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></div><div><a href="https://smartoffice.com.au/paypal-google-pinched-our-ewallet-inside-secrets/">PayPal: Google Pinched Our eWallet.. &#038; Inside Secrets</a><p style="font-size: 12px; margin: 0;">0 Comments</p></div></li><li style="display:flex; gap:10px; margin-bottom:10px;"><div class="image-width-height"><img loading="lazy" decoding="async" width="150" height="150" src="https://smartoffice.com.au/wp-content/uploads/2017/07/2011052712174676aea_300x300-1-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2017/07/2011052712174676aea_300x300-1-150x150.png 150w, https://smartoffice.com.au/wp-content/uploads/2017/07/2011052712174676aea_300x300-1.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></div><div><a href="https://smartoffice.com.au/calls-to-dump-ballmer-from-microsoft/">Calls To Dump Ballmer From Microsoft</a><p style="font-size: 12px; margin: 0;">0 Comments</p></div></li><li style="display:flex; gap:10px; margin-bottom:10px;"><div><a href="https://smartoffice.com.au/ipad-2-shortage-after-china-blast/">iPad 2 Shortage After China Blast?</a><p style="font-size: 12px; margin: 0;">0 Comments</p></div></li><li style="display:flex; gap:10px; margin-bottom:10px;"><div class="image-width-height"><img loading="lazy" decoding="async" width="150" height="150" src="https://smartoffice.com.au/wp-content/uploads/2017/07/20110524104927aadea_300x300-1-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2017/07/20110524104927aadea_300x300-1-150x150.png 150w, https://smartoffice.com.au/wp-content/uploads/2017/07/20110524104927aadea_300x300-1.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></div><div><a href="https://smartoffice.com.au/gagging-orders-twitter-cant-talk-as-giggsy-named/">Gagging Orders: Twitter Cant Talk As Giggsy Named</a><p style="font-size: 12px; margin: 0;">0 Comments</p></div></li></ul></p>
</aside><aside id="block-25" class="widget inner-padding widget_block">
<h2 class="wp-block-heading">SUBSCRIBE</h2>
</aside><aside id="block-26" class="widget inner-padding widget_block">
<div class="wp-block-contact-form-7-contact-form-selector">
<div class="wpcf7 no-js" id="wpcf7-f97902-o1" lang="en-US" dir="ltr" data-wpcf7-id="97902">
<div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div>
<form action="/why-the-likes-of-edelman-dont-get-tech-pr/#wpcf7-f97902-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init">
<fieldset class="hidden-fields-container"><input type="hidden" name="_wpcf7" value="97902" /><input type="hidden" name="_wpcf7_version" value="6.1.1" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f97902-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" />
</fieldset>
<div class="main-form">
	<div class="side-name">
		<p><label>First Name *</label><br />
<span class="wpcf7-form-control-wrap" data-name="text-123"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" value="" type="text" name="text-123" /></span>
		</p>
	</div>
	<div class="side-names">
		<p><label>Last Name </label><br />
<span class="wpcf7-form-control-wrap" data-name="text-293"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" value="" type="text" name="text-293" /></span>
		</p>
	</div>
	<div class="side-email">
		<p><label>Email Address *</label><br />
<span class="wpcf7-form-control-wrap" data-name="email-612"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" value="" type="email" name="email-612" /></span>
		</p>
	</div>
	<div class="side-phone">
		<p><label>Phone</label><br />
<span class="wpcf7-form-control-wrap" data-name="tel-779"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel" aria-invalid="false" value="" type="tel" name="tel-779" /></span>
		</p>
	</div>
	<div class="side-company">
		<p><label>Company Name</label><br />
<span class="wpcf7-form-control-wrap" data-name="text-389"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text" aria-invalid="false" value="" type="text" name="text-389" /></span>
		</p>
	</div>
	<div class="submit">
		<p><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="SUBSCRIBE" />
		</p>
	</div>
</div><div class="wpcf7-response-output" aria-hidden="true"></div>
</form>
</div>
</div>
</aside><aside id="block-27" class="widget inner-padding widget_block">
<h2 class="wp-block-heading">Recent Posts</h2>
</aside><aside id="block-28" class="widget inner-padding widget_block"><p><div class="recent-posts-slider"><div class="slide"><div class="slide-thumbnail"><a href="https://smartoffice.com.au/samsung-brings-seamless-streaming-to-hotels-with-new-hu8000f-hospitality-tvs/"><img loading="lazy" decoding="async" width="300" height="192" src="https://smartoffice.com.au/wp-content/uploads/2025/09/329461954_4096.jpg" class="attachment-medium size-medium wp-post-image" alt="" /></a></div><h4 class="slide-title"><a href="https://smartoffice.com.au/samsung-brings-seamless-streaming-to-hotels-with-new-hu8000f-hospitality-tvs/">Samsung Brings Seamless Streaming To Hotels With New HU8000F Hospitality TVs</a></h4><p class="slide-date">September 26, 2025</p></div><div class="slide"><div class="slide-thumbnail"><a href="https://smartoffice.com.au/logitech-launches-new-zone-headsets-to-combat-office-distractions/"><img loading="lazy" decoding="async" width="300" height="200" src="https://smartoffice.com.au/wp-content/uploads/2025/09/2afc8988-7394-5ba6-8bdf-238f5a8658c6.jpg" class="attachment-medium size-medium wp-post-image" alt="" /></a></div><h4 class="slide-title"><a href="https://smartoffice.com.au/logitech-launches-new-zone-headsets-to-combat-office-distractions/">Logitech Launches New Zone Headsets to Combat Office Distractions</a></h4><p class="slide-date">September 24, 2025</p></div><div class="slide"><div class="slide-thumbnail"><a href="https://smartoffice.com.au/asus-unveils-expertcenter-pb64-mini-pc/"><img loading="lazy" decoding="async" width="300" height="181" src="https://smartoffice.com.au/wp-content/uploads/2025/09/Unknown.png" class="attachment-medium size-medium wp-post-image" alt="" /></a></div><h4 class="slide-title"><a href="https://smartoffice.com.au/asus-unveils-expertcenter-pb64-mini-pc/">ASUS Unveils ExpertCenter PB64 Mini PC</a></h4><p class="slide-date">September 18, 2025</p></div><div class="slide"><div class="slide-thumbnail"><a href="https://smartoffice.com.au/amazon-unveils-ai-tool-that-builds-entire-ad-campaigns-for-merchants/"><img loading="lazy" decoding="async" width="300" height="200" src="https://smartoffice.com.au/wp-content/uploads/2025/09/marques-thomas-oNPfZozvh-w-unsplash-scaled-1.jpg" class="attachment-medium size-medium wp-post-image" alt="" /></a></div><h4 class="slide-title"><a href="https://smartoffice.com.au/amazon-unveils-ai-tool-that-builds-entire-ad-campaigns-for-merchants/">Amazon Unveils AI Tool That Builds Entire Ad Campaigns For Merchants</a></h4><p class="slide-date">September 18, 2025</p></div><div class="slide"><div class="slide-thumbnail"><a href="https://smartoffice.com.au/apple-tipped-to-finally-add-touchscreens-to-macbook-pro/"><img loading="lazy" decoding="async" width="300" height="192" src="https://smartoffice.com.au/wp-content/uploads/2025/09/Screenshot-2025-09-18-095216.png" class="attachment-medium size-medium wp-post-image" alt="" /></a></div><h4 class="slide-title"><a href="https://smartoffice.com.au/apple-tipped-to-finally-add-touchscreens-to-macbook-pro/">Apple Tipped to Finally Add Touchscreens to MacBook Pro</a></h4><p class="slide-date">September 18, 2025</p></div></div></p>
</aside>	</div>
</div>

	</div>
</div>


<div class="site-footer">
			<footer itemtype="https://schema.org/WPFooter" itemscope="itemscope" id="colophon" role="contentinfo">
			<div class='footer-width-fixer'>		<div data-elementor-type="wp-post" data-elementor-id="143" class="elementor elementor-143">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-458f8d6 footer-section elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="458f8d6" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f6e532 footer-colmn" data-id="0f6e532" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-47f2733 footer-first-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="47f2733" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41eadf5 footer-first-inner-col" data-id="41eadf5" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-dffa158 elementor-widget elementor-widget-site-logo" data-id="dffa158" data-element_type="widget" data-settings="{&quot;align&quot;:&quot;center&quot;,&quot;width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;caption_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="site-logo.default">
				<div class="elementor-widget-container">
							<div class="hfe-site-logo">
													<a data-elementor-open-lightbox=""  class='elementor-clickable' href="https://smartoffice.com.au">
							<div class="hfe-site-logo-set">           
				<div class="hfe-site-logo-container">
									<img class="hfe-site-logo-img elementor-animation-"  src="https://smartoffice.com.au/wp-content/uploads/2025/07/Layer-3.png" alt="Layer-3"/>
				</div>
			</div>
							</a>
						</div>  
							</div>
				</div>
				<div class="elementor-element elementor-element-4680a5e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4680a5e" data-element_type="widget" data-widget_type="icon-list.default">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<a href="tel:0290025900">

												<span class="elementor-icon-list-icon">
							<svg aria-hidden="true" class="e-font-icon-svg e-fas-phone-alt" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z"></path></svg>						</span>
										<span class="elementor-icon-list-text">0290025900</span>
											</a>
									</li>
								<li class="elementor-icon-list-item">
											<a href="mailto:infochannelnews.com.au">

												<span class="elementor-icon-list-icon">
							<svg aria-hidden="true" class="e-font-icon-svg e-far-envelope" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"></path></svg>						</span>
										<span class="elementor-icon-list-text">infochannelnews.com.au</span>
											</a>
									</li>
								<li class="elementor-icon-list-item">
											<a href="#">

											<span class="elementor-icon-list-text">Level 15, 275 Alfred Street,<br> North Sydney NSW 2060 Australia</span>
											</a>
									</li>
						</ul>
						</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28e3af5 footer-right-column" data-id="28e3af5" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c928577 elementor-widget elementor-widget-heading" data-id="c928577" data-element_type="widget" data-widget_type="heading.default">
					<h3 class="elementor-heading-title elementor-size-default">Digital Magazines</h3>				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-54791e8 footer-right-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54791e8" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85d3743 right-fot-image" data-id="85d3743" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-cf80477 elementor-widget elementor-widget-image" data-id="cf80477" data-element_type="widget" data-widget_type="image.default">
															<img width="2142" height="2437" src="https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025.jpg" class="attachment-full size-full wp-image-98656" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025.jpg 2142w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025-264x300.jpg 264w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025-900x1024.jpg 900w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025-768x874.jpg 768w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025-1350x1536.jpg 1350w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v4-2025-1800x2048.jpg 1800w" sizes="(max-width: 2142px) 100vw, 2142px" />															</div>
				<div class="elementor-element elementor-element-4e6c7f0 foot-new-img elementor-widget elementor-widget-text-editor" data-id="4e6c7f0" data-element_type="widget" data-widget_type="text-editor.default">
									<h4>Smarthouse V4 2025</h4><p><a href="https://www.smarthouse.com.au/digital/2025/SmartHouse/SmartHouseV42025/" target="_blank" rel="noopener">View More</a></p>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17046bb right-fot-image" data-id="17046bb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-78f22c8 elementor-widget elementor-widget-image" data-id="78f22c8" data-element_type="widget" data-widget_type="image.default">
															<img width="2142" height="2437" src="https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025.jpg" class="attachment-full size-full wp-image-98661" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025.jpg 2142w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025-264x300.jpg 264w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025-900x1024.jpg 900w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025-768x874.jpg 768w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025-1350x1536.jpg 1350w, https://smartoffice.com.au/wp-content/uploads/2025/07/smarthouse-v3-2025-1800x2048.jpg 1800w" sizes="(max-width: 2142px) 100vw, 2142px" />															</div>
				<div class="elementor-element elementor-element-99a5b1e foot-new-img elementor-widget elementor-widget-text-editor" data-id="99a5b1e" data-element_type="widget" data-widget_type="text-editor.default">
									<h4>Smarthouse V3 2025</h4><p><a href="https://www.smarthouse.com.au/digital/2025/SmartHouse/SmartHouseV32025/" target="_blank" rel="noopener">View More</a></p>								</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-4448023 footer-right-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4448023" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78a41d8 right-fot-image" data-id="78a41d8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5466f4d elementor-widget elementor-widget-image" data-id="5466f4d" data-element_type="widget" data-widget_type="image.default">
															<img width="2142" height="2437" src="https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690.jpg" class="attachment-full size-full wp-image-98662" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690.jpg 2142w, https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690-264x300.jpg 264w, https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690-900x1024.jpg 900w, https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690-768x874.jpg 768w, https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690-1350x1536.jpg 1350w, https://smartoffice.com.au/wp-content/uploads/2025/07/0b5d8fed-09c3-4588-8b0a-88a2bfac1690-1800x2048.jpg 1800w" sizes="(max-width: 2142px) 100vw, 2142px" />															</div>
				<div class="elementor-element elementor-element-6a92c08 foot-new-img elementor-widget elementor-widget-text-editor" data-id="6a92c08" data-element_type="widget" data-widget_type="text-editor.default">
									<h4>Smarthouse V2 2025</h4><p><a href="https://www.smarthouse.com.au/digital/2025/SmartHouse/SmartHouseV22025/" target="_blank" rel="noopener">View More</a></p>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58f876c right-fot-image" data-id="58f876c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-bd839b1 elementor-widget elementor-widget-image" data-id="bd839b1" data-element_type="widget" data-widget_type="image.default">
															<img width="2142" height="2437" src="https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025.jpg" class="attachment-full size-full wp-image-98663" alt="" srcset="https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025.jpg 2142w, https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025-264x300.jpg 264w, https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025-900x1024.jpg 900w, https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025-768x874.jpg 768w, https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025-1350x1536.jpg 1350w, https://smartoffice.com.au/wp-content/uploads/2025/07/smathouse-v1-2025-1800x2048.jpg 1800w" sizes="(max-width: 2142px) 100vw, 2142px" />															</div>
				<div class="elementor-element elementor-element-1e0955f foot-new-img elementor-widget elementor-widget-text-editor" data-id="1e0955f" data-element_type="widget" data-widget_type="text-editor.default">
									<h4>Smarthouse V1 2025</h4><p><a href="https://www.smarthouse.com.au/digital/2025/SmartHouse/SmartHouseV12025/" target="_blank" rel="noopener">View More</a></p>								</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-2611b69 footer-next-section elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2611b69" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a7a9af footer-next-column" data-id="4a7a9af" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-948092f footer-second-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="948092f" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-def6981 footer-second-column" data-id="def6981" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-afeb5ad hfe-nav-menu__align-left hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu" data-id="afeb5ad" data-element_type="widget" data-settings="{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="navigation-menu.default">
				<div class="elementor-widget-container">
								<div class="hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none" data-layout="horizontal">
				<div role="button" class="hfe-nav-menu__toggle elementor-clickable" tabindex="0" aria-label="Menu Toggle">
					<span class="screen-reader-text">Menu</span>
					<div class="hfe-nav-menu-icon">
						<svg aria-hidden="true"  class="e-font-icon-svg e-fas-align-justify" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z"></path></svg>					</div>
				</div>
				<nav class="hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow" data-toggle-icon="&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;/path&gt;&lt;/svg&gt;" data-close-icon="&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;/path&gt;&lt;/svg&gt;" data-full-width="yes">
					<ul id="menu-1-afeb5ad" class="hfe-nav-menu"><li id="menu-item-201" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home parent hfe-creative-menu"><a href="https://smartoffice.com.au/" class = "hfe-menu-item">Home</a></li>
<li id="menu-item-210" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/technology/" class = "hfe-menu-item">TECHNOLOGY</a></li>
<li id="menu-item-211" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/management/" class = "hfe-menu-item">Management</a></li>
<li id="menu-item-194" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/financial/" class = "hfe-menu-item">Financial</a></li>
<li id="menu-item-212" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/resources/" class = "hfe-menu-item">Resources</a></li>
<li id="menu-item-213" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/reviews/" class = "hfe-menu-item">Reviews</a></li>
<li id="menu-item-214" class="menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu"><a href="https://smartoffice.com.au/category/sales-marketing/" class = "hfe-menu-item">Sales &#038; Marketing</a></li>
</ul> 
				</nav>
			</div>
							</div>
				</div>
				<div class="elementor-element elementor-element-2833902 cprt-text elementor-widget elementor-widget-copyright" data-id="2833902" data-element_type="widget" data-widget_type="copyright.default">
				<div class="elementor-widget-container">
							<div class="hfe-copyright-wrapper">
							<span>Copyright © 2026 Smart Office | 4SQUAREMEDIA PTY LTD. ALL RIGHTS RESERVED. LEVEL 1, 275 ALFRED STREET , NORTH SYDNEY NSW 2060</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		</div>		</footer>
	</div>

<script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/Simple%20Office/*","/wp-content/themes/generatepress/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<!-- jQuery -->
<script src="https://code.jquery.com/jquery-3.6.0.min.js"></script>
<!-- Slick JS -->
<script src="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script>

<script>
  jQuery(document).ready(function($) {
  $('.gofoll-slid').slick({
  dots: false,         
  arrows: false,        
  infinite: true,
  speed: 500,
  fade: true,
  autoplay: true,
  autoplaySpeed: 1000
});

  });
</script>


<script>
  jQuery(document).ready(function($) {
  $('.smartoffice-slid').slick({
  dots: false,         
  arrows: false,        
  infinite: true,
  speed: 500,
  fade: true,
  autoplay: true,
  autoplaySpeed: 1000
});

  });
</script><script id="generate-a11y">
!function(){"use strict";if("querySelector"in document&&"addEventListener"in window){var e=document.body;e.addEventListener("pointerdown",(function(){e.classList.add("using-mouse")}),{passive:!0}),e.addEventListener("keydown",(function(){e.classList.remove("using-mouse")}),{passive:!0})}}();
</script>
			<script>
				const lazyloadRunObserver = () => {
					const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
					const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
						entries.forEach( ( entry ) => {
							if ( entry.isIntersecting ) {
								let lazyloadBackground = entry.target;
								if( lazyloadBackground ) {
									lazyloadBackground.classList.add( 'e-lazyloaded' );
								}
								lazyloadBackgroundObserver.unobserve( entry.target );
							}
						});
					}, { rootMargin: '200px 0px 200px 0px' } );
					lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
						lazyloadBackgroundObserver.observe( lazyloadBackground );
					} );
				};
				const events = [
					'DOMContentLoaded',
					'elementor/lazyload/observe',
				];
				events.forEach( ( event ) => {
					document.addEventListener( event, lazyloadRunObserver );
				} );
			</script>
			      <script>
jQuery(document).ready(function($){
    $('.recent-posts-slider').slick({
        infinite: true,
        speed: 300,
        slidesToShow: 1,
        adaptiveHeight: true,
        arrows: true,
        prevArrow: '<button type="button" class="slick-prev"><i class="fas fa-angle-left"></i></button>',
        nextArrow: '<button type="button" class="slick-next"><i class="fas fa-angle-right"></i></button>',
    });
});
</script>

        <script id="adrotate-clicker-js-extra">
var click_object = {"ajax_url":"https://smartoffice.com.au/wp-admin/admin-ajax.php"};
//# sourceURL=adrotate-clicker-js-extra
</script>
<script src="https://smartoffice.com.au/wp-content/plugins/adrotate-pro/library/jquery.clicker.js" id="adrotate-clicker-js"></script>
<script src="https://smartoffice.com.au/wp-includes/js/dist/hooks.min.js?ver=dd5603f07f9220ed27f1" id="wp-hooks-js"></script>
<script src="https://smartoffice.com.au/wp-includes/js/dist/i18n.min.js?ver=c26c3dc7bed366793375" id="wp-i18n-js"></script>
<script id="wp-i18n-js-after">
wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );
//# sourceURL=wp-i18n-js-after
</script>
<script src="https://smartoffice.com.au/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.1.1" id="swv-js"></script>
<script id="contact-form-7-js-before">
var wpcf7 = {
    "api": {
        "root": "https:\/\/smartoffice.com.au\/wp-json\/",
        "namespace": "contact-form-7\/v1"
    }
};
//# sourceURL=contact-form-7-js-before
</script>
<script src="https://smartoffice.com.au/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.1.1" id="contact-form-7-js"></script>
<script src="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js" id="slick-js-js"></script>
<script id="generate-menu-js-before">
var generatepressMenu = {"toggleOpenedSubMenus":true,"openSubMenuLabel":"Open Sub-Menu","closeSubMenuLabel":"Close Sub-Menu"};
//# sourceURL=generate-menu-js-before
</script>
<script src="https://smartoffice.com.au/wp-content/themes/generatepress/assets/js/menu.min.js?ver=3.6.0" id="generate-menu-js"></script>
<script src="https://smartoffice.com.au/wp-includes/js/comment-reply.min.js?ver=6.9.4" id="comment-reply-js" async data-wp-strategy="async" fetchpriority="low"></script>
<script src="https://smartoffice.com.au/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.31.5" id="elementor-webpack-runtime-js"></script>
<script src="https://smartoffice.com.au/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.31.5" id="elementor-frontend-modules-js"></script>
<script src="https://smartoffice.com.au/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script>
<script id="elementor-frontend-js-before">
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.31.5","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"e_optimized_markup":true,"e_element_cache":true,"home_screen":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"cloud-library":true,"e_opt_in_v4_page":true},"urls":{"assets":"https:\/\/smartoffice.com.au\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/smartoffice.com.au\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/smartoffice.com.au\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"57ac805133"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":85539,"title":"Why%20The%20Likes%20Of%20Edelman%20Don%27t%20Get%20Tech%20PR%20-%20Smart%20Office","excerpt":"COMMENT: The technology industry is a goldmine for public relations Companies. It's fast moving has constant new product or upgrades and above all fierce competition between brands. But do global PR Companies like Edelman really understand wha its all about.","featuredImage":false}};
//# sourceURL=elementor-frontend-js-before
</script>
<script src="https://smartoffice.com.au/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.31.5" id="elementor-frontend-js"></script>
<script src="https://smartoffice.com.au/wp-content/plugins/header-footer-elementor/inc/js/frontend.js?ver=2.4.9" id="hfe-frontend-js-js"></script>
<script id="wp-emoji-settings" type="application/json">
{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://smartoffice.com.au/wp-includes/js/wp-emoji-release.min.js?ver=6.9.4"}}
</script>
<script type="module">
/*! This file is auto-generated */
const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))});
//# sourceURL=https://smartoffice.com.au/wp-includes/js/wp-emoji-loader.min.js
</script>

</body>
</html>