Queensland-based electrical retailer Wow Sight & Sound will gain a whole lot of publicity in the sporting field over the next three years after signing over their name as the naming rights sponsor of the Brisbane Broncos NRL team.
The club will now be known as the Wow Brisbane Broncos – Wow had to end its contract with long-time supporter Ergon Energy.
The NRL team will begin gearing for the 2008 competition tomorrow morning, when pre-season training begins, meaning Wow will gain much-needed publicity in the crucial lead-up to the Christmas sales season.
The Wow logo will now adorn both the sleeves and front of the Broncos’ playing jersey, as well as dominate the training apparel.
Wow Sight & Sound managing director, Sam Savvas, said he is proud to become the principal sponsor of the most successful NRL team of the past 20 years.
“The Broncos have always ‘wowed’ their fans with their amazing displays of athleticism on the field, so it is only fitting they should take the title of Wow Brisbane Broncos,” said Savvas.
“Our shared energy, passion and excitement make this an ideal partnership between one of the best rugby league clubs in the world and Australia’s most exciting electronics retailer.
“We are thrilled to be the Broncos’ naming rights sponsor and look forward to a successful three years together.”
Brisbane-based Wow has 12 electronics superstores across Queensland, NSW and the Northern Territory, with plans to nearly double their store number in the next 12 months.
“With our expansion plans rapidly taking shape, it is the perfect way for us to connect with potential customers while getting the satisfaction of supporting one of Australia’s sporting icons,” said Savvas.