Its Official: Internet A Dead Duck

And the breakdown of the apps also makes some interesting reading: 79 per cent of the total time spent on apps was dedicated to gaming ( 47 percent) and social networking (32 percent) apps like Twitter and Facebook. 

News and entertainment apps accounted for less than 10 per cent each. 

This marks a massive 91 per cent jump just in the past 12 months alone. 

One year ago internet ruled the roost with users spending 63 min on the web and 43 on mobile apps. 

This apps craze was “driven primarily by the popularity of iOS and Android platforms,” Flurry says. 

And this also points to another trend – where consumers are ditching desktops in favour of tablets and smartphone mobile devices in ever increasing numbers. 

And it appears Facebook also accounts for an ever increasing amount of time spent on the web – on average 14 out of 74 mins spent online daily. 

“Time spent on the Internet has grown at a much slower rate, 16 percent over the last year,” Charles Newark-French from Flurry said on a company blog. Internet use measurements included mobile web use and Facebook collected from comScore and Alexa figures. 

But despite the new found supremacy of mobile apps from Apple iOS and Android marketplace, it appears Mark Zuckerberg’s Facebook is retaliating with a sneaky strategy of its own. 

Facebook is looking to counter both Apple and Google’s increasing control over consumers with the unleashing of the (recently leaked) Project Spartan, its bid to run apps within its own service platform thus sidestepping Apple Safari browser on the iPad’s, iPod and IPhone. 

The social network is looking to “break the stranglehold they [Apple] have on mobile app distribution” according to one Facebook insider.

 “One thing is certain: Facebook, Apple and Google will all expend significant resources to ensure that no one company dominates” the consumer, Newark-French believes.