Staff WritersFollowing Adobes recent huge profit posting in the US, the local arm of one of the world’s best known software companies says that its growth is showing no signs of abating – regardless of the dire predictions on the economy.
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Speaking exclusively to channelnews, Adobe’s Pacific marketing manager, Mark Cokes said that “we are experiencing good growth across all markets at present”, adding that the “last three quarter earnings results beat the predictions”.
In terms of where the growth is coming from, Cokes notes that surprisingly, “a large proportion of our profits are coming from new business”, with the biggest buyers being creative clients, government departments and photographers, adding that locally, the company has about “60-70 per cent market dominance, and even more with the Photoshop range”.
In terms of which products are doing the best for the company Cokes says that the “the CS3 suite is by far the best performer”, although he is at pains to point out that the company “never puts all its eggs in one basket”.
Asked about the future though, Cokes surprisingly points to a number of online initiatives that the company is pursuing, putting it in a similar direction to the likes of Google.
One app that Adobe is pushing is called Buzzword- an online word processor, which Cokes says, “will become more popular as time goes on, although not with the Government sector where there are security concerns with online hosted apps”.
Moreover, he says that metadata is another area that is getting a lot of attention lately and none more so than from Adobe itself.
Adobe for the past 6-7 years has managed to wrest control of the desktop publishing sector from traditional rival Quark and although at present Cokes is happy with the growth of Adobe products in the creative division, especially with the InDesign suite, he notes that as a company, a resurrected Quark would is something “they are worried about”.
And video too is an area that the company has now starting to exploit, and one that Cokes says is certainly one of the “growth areas within the Web”.
To underline its importance, the latest Acrobat version, v9.0 contains a video component, which Cokes notes will change the whole issue of document presentation, along with increasingly finding itself applied to the mobile market.
As Cokes notes: “there has been more Video data transferred on the web this year than all the information data that went across the web in the last 8 years, so its certainly an indicator of where things are heading”.